Broadridge Financial Solutions, a prominent FinTech company listed on the NYSE and part of the S&P 500, has announced a strategic collaboration and minority investment in CENTRL, an AI-enabled due diligence platform for financial institutions.
This partnership will allow Broadridge to integrate CENTRL’s workflow automation and AI functionalities into its offerings targeted at asset managers, retirement recordkeepers, and retirement advisors. A key element of this agreement includes the modernization of Broadridge’s Fi360 RFP Director, as well as the integration of Broadridge data into CENTRL’s established workflows, enabling enhanced tools for counterparty oversight and RFP response automation.
By merging Broadridge’s robust market infrastructure and data capabilities with CENTRL’s AI-centric platform, the firms aim to minimize manual processes, eliminate redundant data gathering, enhance accuracy, and strengthen regulatory audit trails.
Broadridge’s data and analytics division concentrates on transforming complex data sets into actionable insights throughout the asset management lifecycle, encompassing distribution, investor behavior, and operational performance. The inclusion of CENTRL’s due diligence technology will extend this scope, connecting data, workflows, and automation to streamline counterparty oversight and RFP management.
According to Dan Cwenar, president of Broadridge Data-Driven Fund Solutions, “This partnership marks a significant advancement in our AI capabilities, allowing us to deliver enhanced value to clients across our platform. By leveraging Broadridge’s extensive industry relationships and data resources alongside CENTRL’s specialized AI technology, we are assisting clients in modernizing their due diligence and RFP workflows, improving operational efficiency, and better managing risk.”
Sanjeev Dheer, founder and CEO of CENTRL, stated, “Broadridge is a reliable partner for many of the globe’s leading financial institutions. Together, we are introducing AI-enhanced intelligent automation to some of the sector’s most intricate and resource-intensive tasks. By embedding AI into due diligence, research, and DDQ/RFP response workflows, we facilitate a transition from manual, disjointed processes to streamlined, data-oriented operations.”