(Reuters) – Apple is associated with Alibaba to deploy artificial intelligence features for iPhone users in China, the information reported on Tuesday, citing a person with direct knowledge of the decision.
Development could eliminate the months of uncertainty about Apple’s strategy for China, where it loses market share because of the interior competitors, including a Huawei resurgent whose smartphones included AI tools since Last year.
Apple’s shares increased 1.5% at the start of negotiations, while actions listed in the United States of Alibaba won 2.6%.
Apple had selected Baidu as main partner last year, but the progress of Chinese society in the development of models for Apple Intelligence failed its standards, according to the report.
After that, Apple considered models developed by Tencent, Tiktok-Parent Bytedance, Alibaba and Deepseek, but he transmitted Deepseek because the startup team did not have the workforce and the experience necessary to support A large customer, according to the report.
Apple and Alibaba did not immediately respond to requests for comments from Reuters.
Companies have submitted the characteristics of the Chinese AI that they co-developed for approval by the Chinese Cyberspace regulator, according to the report.
The deployment of tools is crucial because iPhone sales plunged in the holiday quarter – generally the largest sales period of Apple – due to a lack of AI features which were supposed to be the main argument of Sale of its latest devices.
The company has planned strong growth in sales during the current quarter, Fanning hopes that the demand for iPhone will rebound.
The information indicated that Apple’s decision to go with Alibaba was partly motivated by the vast keys of personal data that the electronic commerce giant has on the purchasing and payment habits of users, which could the Help form models and provide more personalized services.
(Report by Rishi Kant in Bengaluru; edition by Leroy Leo)