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Home » How AI-powered insights are shaping the future of finance // Show Me Mizzou // University of Missouri
AI in Finance

How AI-powered insights are shaping the future of finance // Show Me Mizzou // University of Missouri

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Cornell Hall

December 12, 2024

The use of artificial intelligence (AI) could be a game-changer in the fast-paced and ever-changing world of finance, contributing to greater efficiency, smarter decision-making and stronger risk management. As markets become increasingly complex, AI can provide investment professionals with the tools needed to stay ahead of the curve.

AI makes it easier to analyze large amounts of data – both structured, like financial statements, and unstructured, like news or social media sentiment – ​​to extract actionable insights. By using machine learning algorithms, financial companies can make more accurate forecasts, identify trends and optimize investment strategies.

Kuntara Pukthuanthong, the Robert J. Trulaske, Jr. professor of finance at the University of Missouri, is developing several AI-based tools that investors could one day use in their daily work.

Variational Recurrent Neural Networks (VRNN)

Much like scenes from a movie, VRNNS are AI models that transform complex financial information into graphical visualizations to help predict stock prices. The model’s ability to predict pixel shifts in market narratives results in robust forecasts of weekly returns, outperforming traditional price trend strategies while also accounting for company-specific characteristics.

“Financial markets are not static entities; they pulsate with life, evolving and reacting to many stimuli,” Pukthuanthong said. “This dynamism is reminiscent of the frames of a cinema reel, where each frame, although a self-contained snapshot, is intrinsically linked to its predecessor, painting a larger narrative.”

The importance lies in the results: achieving a Sharpe ratio of 2.94 for equal-weighted portfolios and 2.47 for value-weighted portfolios demonstrates the model’s ability to generate strong risk-adjusted returns at over time. Achieving a weekly risk factor-adjusted alpha of 55 basis points, this approach shows the potential to significantly outperform conventional models, making it a powerful tool for investors seeking more accurate market forecasts.

Evaluate Business Similarities

Using AI, Pukthuanthong introduces an innovative method to assess the similarity of companies using visuals, which has significant implications for financial markets and investment strategies. By analyzing four million images representing business operations, the concept of Image Firm Similarities (IFS) offers a new, more dynamic approach that is potentially superior to traditional classification systems.

“As businesses rapidly evolve, classification methods that quickly adapt to changes in business operational focus are needed,” she said. “An innovative clustering approach should provide the flexibility to reflect these rapid changes and allow companies with diverse businesses, such as Tesla, Amazon and Walmart, to belong to multiple industries simultaneously, better capturing the multifaceted nature of modern businesses .

IFS mimics the way the brain processes visual information, enabling better alignment with investor-defined peer groups. This means that IFS can identify which companies are truly similar in terms of operations, not just based on conventional industry codes or textual analysis. As a result, it works well in strategies such as pair trading (in which two similar stocks are traded together), diversification, and identifying sector dynamics (following overall sector trends).

Processing of financial information

Pukthuanthong challenges traditional assumptions about how investors process financial information, highlighting the important role that media distortion plays in the propagation of market information. Rather than attributing investor behavior solely to cognitive biases such as overconfidence or the use of outdated information, the study shows that distorting information before it reaches investors can be a key factor in influencing market behavior.

“The transmission of the original story in story articles could potentially be biased,” she said. “Several factors can fuel this bias, including memory, social and motivational factors, and media specialization.”

This research improves understanding of how the media ecosystem influences investor behavior and market dynamics and suggests that the financial industry reconsiders how financial news is consumed and factored into investment strategies.

Learn more about Robert J. Trulaske, Sr. College of Business

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October 5, 2025

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