PAY360, the flagship payments conference and exhibition organized by The Payments Associationannounced an exciting partnership with Fringe Fintechthe UK’s fastest growing fintech ecosystem. Taking place on 25-26 March 2025 in London, PAY360 is Europe’s leading payments event, attracting over 6,000 industry leaders to shape the future of financial services.
In 2024, the UK fintech sector continued to be a driver of economic growth, contributing an estimated annual turnover of £11 billion. This collaboration will bring a dynamic new focus on startups to PAY360, showcasing the next wave of fintech innovation through dedicated initiatives such as the Innovation Stage and StartUp Pavilion. Together, PAY360 and Fintech Fringe will highlight transformative solutions, foster collaboration and enable early-stage fintechs to scale and grow.
Improving the main payment event in Europe
As Europe’s leading payments innovation platform, PAY360 delivers a cutting-edge program that attracts leaders from across the financial ecosystem. The 2025 edition will be bolstered by Fintech Fringe’s expertise in supporting fintech startups, creating new opportunities for emerging companies to engage with investors, corporates and peers.
Tony Craddock, chief executive of the Payments Association, said: “PAY360 has always been a hub of innovation, and our partnership with Fintech Fringe takes that to the next level. By introducing initiatives such as the Innovation Stage and StartUp Pavilion, we are expanding our focus to celebrate the creativity and impact of fintech startups. This collaboration ensures that PAY360 continues to generate meaningful connections and transformative conversations for the payments industry.
Spotlight on startups and inclusive innovation
Innovation stage
Fintech Fringe will host the Innovation Stage, a high-profile platform showcasing cutting-edge solutions from startups, disruptors and industry leaders. Designed to foster collaboration and hands-on discussions, the stage will feature thought-provoking presentations and the grand finale of Fintech Fringe’s Pitch Live and Innovation Challenge series.
Live Fintech Pitch
The popular and dynamic Fintech’s Pitch LIVE in association with Mastercard is back for 2025. This is an opportunity for emerging start-ups to be recognized for revolutionizing the way people move, manage and spend their money. money, or to help safeguard the ecosystem thanks to Regtech. Judged by an international panel of experts from the investment community and major banks, we invite fintech companies to showcase their most innovative new technology or service in the payments industry.
Innovation Challenges Series
Launched on February 3, 2025, the Innovation Challenge Series is a new program from Fintech Fringe that drives innovation partnerships between businesses and startups. In partnership with PAY360, the first challenge will focus on innovation in the payments space, with fintechs tackling the problems raised by large businesses. The winners will present their solutions live on the innovation stage at PAY360.
Startup Pavilion
The StartUp Pavilion will provide startups with an accessible entry point to exhibit at PAY360, providing unparalleled visibility to industry decision-makers. This initiative reinforces PAY360’s commitment to empowering small businesses and supporting future leaders in the fintech ecosystem.
Calypso Harland, founder of Fintech Fringe, added: “We are honored to collaborate with PAY360, a key event in the European payments industry. By amplifying the voices of fintech startups, this partnership aligns perfectly with our mission to help emerging businesses scale, grow and connect to global opportunities. PAY360 provides the ideal platform to showcase the incredible talent driving innovation in payments.
Promoting inclusiveness with Project Nemo
The first partner to announce its participation in the Innovation Challenge Series is Project Nemo, an initiative focused on improving the accessibility of financial services. The Project Nemo challenge will highlight solutions that tackle financial exclusion for people with intellectual and learning disabilities.
Joanne Dewar, Project Nemo Lead and Payments Association Ambassador, commented: “Our collaboration with PAY360 and Fintech Fringe allows us to continue a lasting legacy of inclusion in financial services. By amplifying the voices of underserved communities, we ensure accessibility is a priority for fintech innovation.
A partnership shaping the future of payments
With PAY360’s global reach and Fintech Fringe’s development and growth expertise, this partnership promises to deliver a program that redefines the payments industry. Together, they aim to inspire collaboration, spotlight emerging talent, and enable the fintech ecosystem to thrive in a rapidly evolving landscape.
To learn more about PAY360 and Fintech Fringe, visit here.
Find out more about PAY360 visit here.