(Reuters) – E-commerce giant Amazon has developed new generative artificial intelligence (AI) that can process images and videos in addition to text, making it less dependent on AI startup Anthropic, it reported on Wednesday The Information.
Development of the new AI model will help Amazon reduce its reliance on Anthropic’s Claude chatbot, a popular offering on Amazon Web Services (AWS), the report said, citing two people with knowledge of the matter.
The new extended language model (LLM), named Olympus, will be able to understand scenes in images and videos and help customers search for specific scenes, like a game-winning basketball shot, using simple text prompts, according to the report.
Last week, Amazon invested another $4 billion in OpenAI competitor Anthropic, mirroring a $4 billion investment made last year in September to capitalize on generative AI technology.
Amazon could announce Olympus as early as next week at the annual AWS re:Invent customer conference, the report added, citing a person familiar with the matter.
Amazon did not respond to a Reuters request for comment outside of normal business hours.
The online retailer is seeking to counter the perception that rivals Google, Microsoft and OpenAI have taken the lead in developing generative AI.
(Reporting by Angela Christy in Bengaluru; Editing by Varun HK and Abinaya Vijayaraghavan)