Local Business Highlights: Paystand Expansion and Surfing Innovations
In this week’s roundup of Santa Cruz County business news, Jessica M. Pasko brings us insightful updates, from Paystand’s new cryptocurrency payment options to a Santa Cruz startup’s exciting debut on the hit show “Shark Tank.” Additionally, we introduce the inaugural Lookout List, celebrating local favorites.
Paystand Expands Payment Options with Cryptocurrency Acquisition
Paystand, a renowned payments company based in Santa Cruz, is set to enhance its services by incorporating select cryptocurrencies. This development follows the acquisition of Bitwage, a payroll company located in San Francisco.
Founded in 2014, Paystand streamlines payment processes for businesses, enabling them to pay suppliers directly without paper checks or tedious bank transactions. This innovative approach accelerates payment speed and reduces traditional banking fees, presenting a significant advantage to businesses seeking efficiency.
Bitwage’s unique payroll system stands out as it offers employees and freelancers the flexibility to choose how they receive their payments—be it in local currency, cryptocurrencies, or stablecoins. Stablecoins, designed to maintain a consistent value by being linked to assets like the U.S. dollar, are gaining popularity as a bridge between conventional finance and digital currency.
With this acquisition, Paystand not only adds stablecoin options for its customers but also enhances its capabilities with features like mass payments and automated fund transfers, making financial transactions even more user-friendly.
Lookout List Celebrates Local Businesses
Last week, Lookout launched its first annual survey results highlighting readers’ favorite local businesses, organizations, and events. Each Wednesday will spotlight various categories, emphasizing standout services in areas ranging from Family & Pets to Health & Personal Care, along with Culinary Experiences & Restaurants.
Surf Skull Helmet to Showcase on ‘Shark Tank’
A recently created surf helmet company, Surf Skull, hailing from Santa Cruz, is scheduled to appear on “Shark Tank” this Wednesday. Designed to resemble a stylish bucket hat, the Surf Skull helmet aims to provide enhanced comfort and impact absorption compared to traditional helmets.
This innovative product concept was born when co-founder Davon Larson suffered a head injury from his surfboard fin. The team’s Kickstarter campaign has successfully launched the first model, and they are set to ship pre-orders for an updated version next month. Notably, Time magazine recognized the Surf Skull as one of the best inventions of 2025, adding to its credibility in the surf gear market.
Key Developments in Santa Cruz’s Local Business Scene
Additionally, Brookdale Scotts Valley has committed to renovating units for disabled residents as part of a class action settlement, a noteworthy step towards inclusivity in assisted living. Meanwhile, other local businesses are making headlines with leadership changes and re-openings, such as Cork & Capitola Fork’s new location after a temporary closure.
Engage With Local Opportunities
Santa Cruz locals are encouraged to participate in community events, including upcoming workshops and mixers hosted by the Santa Cruz Area Chamber. These gatherings provide excellent networking opportunities for business professionals and local entrepreneurs.
Stay tuned for further updates as Santa Cruz continues to innovate and expand its business landscape, fostering an environment ripe for growth and community engagement.