According to the startup, the collaboration will also include various integrated marketing campaigns and initiatives in which Tendulkar is expected to participate.
In August, Tendulkar launched his own sports brand by teaming up with former Swiggy Instamart head Karthik Gurumurthy and Karan Arora, another former Swiggy executive who joined as the third co-founder.
OnEMi Technologies Pvt Ltd, the parent company of Kissht, witnessed a 47% increase in net profit to INR 95.5 Cr during the financial year 2022-23 (FY23)
Fintech startup based in Mumbai Kiss
has chosen cricketer Sachin Tendulkar as its strategic investor and brand ambassador.
Although the company did not disclose the financial terms of the deal, it said the move would help boost its business and strengthen its credit financing offering.
According to the startup, the collaboration will also include various integrated marketing campaigns and initiatives in which Tendulkar is expected to participate.
“It is a pleasure to be associated with Kissht, a brand that aspires to help Indians achieve their aspirations through the power of finance. Kissht’s focus on trust and accessibility resonated with me, and I look forward to supporting their journey toward creating one of the most trusted and respected digital financial platforms for millions of people. Indians,” Tendulkar said.
The collaboration aims to build a strong financial ecosystem anchored in trust, inclusiveness and innovation. “Together, we aim to redefine the way India borrows, ensuring financial access and opportunity for every Indian,” the company said.
“In choosing the first face of the brand, we were looking for someone who would not only showcase trust and reliability, but also represent our core propositions of speed and transparency. As a Made in India brand, designed to serve Indians, being represented by “The God” of Sports that all Indians swear by is a proud moment for the Kissht family,” said Ranvir Singh, Founder and CEO of Kissht.
Founded in 2015 by Singh and Krishnan Vishwanathan, Kissht is a digital lending platform that claims to offer quick and easy access to credit at “lowest interest rates”. It offers personal loans up to INR 5 Lakh with minimal documentation and a complete digital process.
In AugustTendulkar launched his own sports brand by teaming up with former Swiggy Instamart head Karthik Gurumurthy and Karan Arora, another former Swiggy executive who joins as the third co-founder. The startup is also in the advanced stages of securing funding from a leading venture capital firm, The Economic Times reported.
Last yearTendulkar also invested an undisclosed amount in Hyderabad-based AZAD Engineering.
On the financial sideOnEMi Technologies Pvt Ltd, the parent company of Kissht, witnessed a 47% increase in net profit to INR 95.5 Cr during the financial year 2022-23 (FY23) on the back of strong business growth. profit of INR 62.6 Cr in FY22.