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Home » Vancouver-based fintech startup Hubly purchased by Docuspace from New Jersey
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Vancouver-based fintech startup Hubly purchased by Docuspace from New Jersey

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Docupace Acquires Canadian Fintech Hubly to Enhance Financial Advisory Services

In a significant move within the financial technology sector, Docupace has confirmed its acquisition of Hubly, a prominent fintech startup based in Canada. This acquisition aims to bolster Docupace’s offerings and improve the overall experience for financial advisors and their clients.

About Hubly: Innovating Financial Workflow Management

Founded in 2019 in Vancouver by a team comprising Louis Retief, Ron Gorodetsky, Sean Rumsby, and Oban Mactavish, Hubly specializes in providing a workflow management platform tailored for financial advisory services. Hubly’s innovative technology is designed to streamline processes and enhance the client experience within the financial consulting industry.

Transforming the Financial Consulting Experience

According to Hubly’s statement, “Our platform is designed to transform household experiences in financial consulting firms, guaranteeing high-quality and stress-free service, even on a large scale.” This commitment to excellence positions Hubly at the forefront of enhancing financial advisory services, ensuring clients receive effective care consistently.

A Step Forward Following Recent Funding

The acquisition follows a successful funding round in 2022, which ignited ambitions for growth and innovation at Hubly. Louis Retief, CEO of Hubly, remarked, “We are incredibly proud of what the Hubly team has accomplished by building a definitive workflow product that is set to redefine service standards in the industry.”

Synergy Between Docupace and Hubly

Joining forces with Docupace opens up new opportunities for Hubly to enhance its functionalities and market value. Retief emphasized this alignment by stating, “This new chapter will accelerate our mission of pushing the market towards efficiency and automation.” By integrating workflows and technologies, the partnership aims to significantly benefit customers in wealth management.

The Role of Automation in Financial Planning

Hubly’s back office hub is designed to save clients valuable time through the automation of end-to-end workflows, from onboarding new clients to tax preparation and comprehensive financial planning. This focus on automation not only enhances productivity but also provides a seamless experience for users of the platform.

A Vision for Future Growth

David Knoch, CEO of Docupace, describes the acquisition as a strategic fit, stating, “This acquisition aligns perfectly with our vision to provide a comprehensive back office ecosystem to the financial services industry.” He expressed confidence that both companies share a passion for simplifying and optimizing the complexities often associated with wealth management, transforming them into a cohesive, user-friendly experience.

Next Steps in the Integration Process

The integration of Hubly into Docupace’s operations will commence immediately, with a strong focus on ensuring a seamless transition for employees, clients, and partners. While the terms of the transaction remain undisclosed, the collaboration between the two firms is expected to pave the way for enhanced software solutions aimed at financial advisors, brokers, and banks.

As the financial technology landscape continues to evolve, this acquisition highlights Docupace’s commitment to enhancing client service and operational efficiency, setting a new standard in the wealth management sector.

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