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Home » Vancouver-based fintech startup Hubly has been acquired by Docupace, located in New Jersey.
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Vancouver-based fintech startup Hubly has been acquired by Docupace, located in New Jersey.

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Docupace Acquires Canadian Fintech Hubly: A Game Changer for Financial Advisory Services

Financial Technology Acquisition

Introduction to the Acquisition

In a significant move within the financial technology sector, Docupace has announced its acquisition of Hubly, a Canadian fintech company based in Vancouver. This partnership aims to enhance the workflow management capabilities for financial advisory firms, providing an innovative solution to elevate client experiences in wealth management.

Hubly: Revolutionizing Financial Advisory Services

Founded in 2019 by Louis Retief, Ron Gorodetsky, Sean Rumsby, and Oban Mactavish, Hubly has developed a technological workflow platform that transforms the client experience in financial consulting. The company stated, “Our platform is designed to guarantee high-quality and stress-free service, even at scale,” thereby setting a new benchmark in the financial advisory sector.

Continuing Growth: The Context of Acquisition

The acquisition comes in the wake of a successful funding round in 2022, which fueled Hubly’s ambitions for growth. CEO Louis Retief expressed pride in the accomplishments of the Hubly team, stating, “Building a definitive workflow product is what we aim for, and joining forces with Docupace will propel our functionalities further.”

Enhancing Customer Value and Market Position

Retief emphasized that being part of the Docupace family would significantly enhance Hubly’s capacity to deliver value to its clients. “Being under the Docupace umbrella allows us to transform the wealth management market and accelerate efficiency and automation,” he said, signifying a commitment to continual improvement in client services.

Streamlining Back Office Operations

Hubly’s back office hub uniquely positions itself to save clients time through the automation of end-to-end workflows, ranging from client onboarding to tax preparation and other financial planning tasks. Such efficiencies are crucial for financial advisory firms aiming to optimize their operations and enhance client satisfaction.

A Perfect Partnership in the Fintech Landscape

Docupace, a New Jersey-based software provider, is dedicated to streamlining back office operations for wealth management firms. David Knoch, the CEO of Docupace, remarked that the acquisition aligns perfectly with their strategic vision of providing a holistic back office ecosystem for the financial services industry. He stated, “Both Hubly and Docupace share a passion for transforming the complexities of wealth management into a seamless and intelligent experience.”

Looking Ahead: Integration and Future Goals

According to a press release from both companies, the integration of Hubly into the Docupace workflow will commence immediately, with a focus on ensuring a smooth transition for employees, clients, and partners alike. While the specific terms of the transaction have not been disclosed, the outlook appears positive as both companies prepare to embark on this new chapter in the financial technology landscape.

Conclusion

The acquisition of Hubly by Docupace represents a transformative step in the world of fintech, promising to reshape the client service landscape in financial advisory firms. As automation and efficiency become paramount for success in the industry, this pairing is poised to deliver innovative solutions that meet the evolving needs of clients and financial professionals alike.

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Creating international finance through artificial intelligence and blockchain technology

September 14, 2025

Elon Musk’s team announces the elimination of AI tutors as they lay off hundreds of employees.

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Cisco – The Data Catalyst: How Mixed Finance is Leading to Climate Solutions with AI

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