Twist Secures €7.2 Million to Revolutionize Business Well-Being

Startup Fintech Twist, based in Milan, has successfully raised €7.2 million in a seed funding round. This investment aims to enhance its innovative digital platform, designed to simplify the well-being of businesses, and support its expansion in the Italian market.

Funding Round Details

The funding round was led by 360 Capital through its 360 Digitaly Fund, with crucial support from CDP Venture Capital via the Digital Transition Fund – PNRR. This soft cash injection has also attracted backing from notable investors such as Azimut Libera Impresa Sgr, Exor Ventures, and several prominent international angel investors.

Investor Insights

Key figures among the investors include Jean Canzoneri, founder of Ogury, and Carlo Enrico, the former president of Mastercard for Latin America, who has recently joined Twist’s Board of Advisors. Their involvement brings an invaluable wealth of expertise and market knowledge to the burgeoning startup.

Quotes from Leadership

Giorgio Seveso, CEO and co-founder of Twist, emphasized, “The well-being of companies shapes the world in which we live and work. It is no longer a secondary advantage; it has become a strategic pillar for how businesses connect with their employees.” He further noted that the new funding will facilitate faster evolution and accessibility of well-being solutions for companies.

About Twist

Founded in 2022 by Giorgio Seveso, Jules Arthur Sastre, and Luca Milesi, Twist is setting a new standard for business well-being in Italy. The company operates from offices in Milan and Lecce and boasts a workforce of 30 members. Having already integrated over 400 companies across various sectors including logistics, HR, fashion, e-commerce, and manufacturing, Twist is making significant strides in the industry.

Innovative Solutions: The Tundr Card

At the core of Twist’s offering is the Tundr Card, a smart social protection card that operates on the Mastercard network at over 70,000 points of sale across Italy. This card allows employees to utilize their well-being credits easily and legally, fully compliant with Italian regulations.

A Transparent and Engaging Platform

The Tundr platform enables businesses to activate customized wellness plans with just a few clicks. Organizations can manage social benefits, flexible perks, healthcare, pensions, and more, all within a transparent application experience. According to Twist, the user experience has led to over €20 million in well-being credits issued, with utilization rates surpassing 95%.

Commitment to ESG Values

Twist prioritizes ESG considerations, encouraging employees to spend their well-being credits at responsible companies. The initiative promotes a value chain that includes employers, employees, suppliers, and communities, showcasing Twist’s commitment to social responsibility.

Market Opportunities Ahead

Lucrezia Lucotti from 360 Capital noted, “The digitization of corporate well-being is a massive, untapped opportunity in Italy, with successful models in other European markets. Twist demonstrates exceptional execution alongside regulatory knowledge, positioning the team to capture market share quickly.” This investment signals a robust future for Twist as they aim to redefine employee benefits in Italy and beyond.