Samsung Electronics Prioritizes AI Adoption and Consumer Finance in India
New Delhi, Dec 25 (PTI) — Samsung Electronics has announced its decision to refrain from listing its India business for the foreseeable future. Instead, the tech giant aims to accelerate the integration of artificial intelligence (AI) in its products while broadening its consumer finance initiatives to drive sales in this critical growth market.
Focus on Manufacturing Expansion
In a recent interview with PTI, JB Park, President and Managing Director of Samsung South West Asia, revealed the company’s strategy to deepen its manufacturing footprint in India. Samsung has applied for the Production Linked Incentive (PLI) scheme to produce mobile phone displays locally, further solidifying its commitment to the Indian market.
Largest Smartphone Manufacturing Plant
Samsung operates the world’s largest smartphone manufacturing facility in Noida, which has emerged as a vital export hub in recent years. This operational base highlights Samsung’s significant role in the Indian economy and its dedication to local production.
No Immediate Plans for an IPO
When questioned about a potential initial public offering (IPO), Park stated, “No, we have no such plans at the moment.” While competitors like Hyundai Motor India and LG Electronics have sought public funding to enhance their local presence, Samsung is committed to fostering internal growth rather than relying on market financing.
Enhancing Sales through Consumer Finance
Samsung’s strategic approach is geared towards leveraging AI technology to differentiate its offerings in a saturated consumer electronics market. Additionally, the company is expanding its interest-free financing program to home appliances, building on its existing success with smartphones. Park noted, “More than 40 percent of smartphones were sold through Finance (Samsung EMI scheme).”
Growth Prospects and AI Innovations
The consumer finance segment is projected to grow at an impressive rate of 10 percent annually. This initiative is viewed as a crucial “growth engine” for Samsung India, especially as the company seeks to penetrate rural markets in the North and North East regions.
Spotlight on AI at CES 2026
Looking forward, Park emphasized that AI will serve as the foundation for future Samsung products. Innovations will be unveiled at CES 2026 in Las Vegas, introducing smarter, more personalized experiences designed to enhance everyday life. Samsung aims to highlight significant advancements in its AI-enabled devices that feature enhanced capabilities across categories, including smart household appliances and premium display technologies.
Investment in Local Talent and Innovation
Samsung’s global ambitions in AI are underscored by its workforce in India, comprising over 10,000 engineers spread across three R&D centers and one design center. This strong presence is vital for both local and global product innovations, illustrating a deep investment in India’s future potential.