AvidXchange Reports on Financial Health in Media and Advertising Agencies Amid Economic Uncertainty
Charlotte, NC, May 20, 2025 (Globe Newswire) – AvidXchange Inc. (NASDAQ: AVDX), a leading provider of automation and software solutions for accounts payable (AP), has unveiled the findings from its 2025 health survey today.
Key Findings from the 2025 Health Survey
The survey, which included interviews with financial leaders from American media and advertising agencies, highlighted increasing apprehensions surrounding cash flow management and a growing inclination towards AI-driven solutions aimed at enhancing financial health.
Critical Financial Priorities
Agencies identified income growth (92%), data protection (91%), and fraud prevention (88%) as essential elements for financial stability. Additional priorities include treasury flows, billing improvements, talent management, and operational efficiency. These aspects reflect an ongoing necessity to safeguard profitability while navigating an increasingly intricate financial landscape.
Adapting to Economic Uncertainties
The pressures of economic uncertainty are palpable, with a notable 35% of clients grappling with internal advertising issues in 2025—a significant 20% increase from 2024. Despite a 32% increase in turnover compared to the previous year, teams are stretched to their limits amidst tightened budgets.
Cash Flow Management Challenges
Although 85% of survey respondents emphasized the significance of cash flows for financial health, many agencies struggle with its management. In 2024, 54% reported prolonged payment conditions from clients, while 36% anticipated ongoing cash flow disruptions, complicating spending and growth strategies.
The Role of AI and Automation
Seventy-one percent of agencies are currently leveraging AI in their financial operations, and 97% are open to integrating new automation tools. Among those employing these technologies, 80% have automated critical aspects of their finance functions, particularly payment processes. Enhanced AI tools help streamline key reconciliation tasks, which typically consume 30 to 40% of financial managers’ time.
Expert Insights on Current Trends
“Media agencies are facing unprecedented pressure as clients modify budgets to sustain their activities in today’s uncertain economy,” stated Dan Drees, President of AvidXchange. “This forces agency leaders to reevaluate their operations, revenue strategies, and cost structures. AvidXchange’s advanced automation technology provides greater visibility and control over invoices, backed by an exceptional customer support team that guides them through changes and boosts efficiency.”
Survey Methodology
The 2025 health survey was conducted by AvidXchange in partnership with TIERCE PRODEGE, engaging 156 decision-makers from American media and advertising agencies between January 23 and 26, 2025.
About AvidXchange
AvidXchange (NASDAQ: AVDX) is a prominent provider of accounts payable automation solutions, delivering intelligent AP software and payment solutions tailored for mid-market companies and their suppliers. With over 25 years of industry experience, AvidXchange modernizes expense and payment management through advanced AI-powered software and expert support. Serving over 8,500 growth-focused companies, AvidXchange enhances the efficiency, control, and visibility of financial operations, having securely processed payments for more than 1.3 million suppliers through its proprietary payment network in the last five years. For more details, visit Avidxchange.com.
Press Contact
Alexis Riddick
Director of Public Relations
AvidXchange
pr@avidxchange.com
