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Niro, a fintech startup supported by Elevar Equity and GMO Venture Partners, shuts down after attaining $100 million in assets under management, citing regulatory challenges and restricted funding.

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Artem Borodatyuk invests $1 million in a fintech startup.

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Home » Investigating the career journey of a technology director in the Fintech and Adtech sectors over the past decade
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Investigating the career journey of a technology director in the Fintech and Adtech sectors over the past decade

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Welcome to Entrepreneur India, a renowned international media franchise for entrepreneurs.

Navigating the Future of Technology: The Journey of Niloy Gupta

An Innovative Mind in AI and Machine Learning

Niloy Gupta is a prominent figure in the fields of artificial intelligence (AI) and machine learning (ML), wielding over a decade of experience that drives innovation across multiple industries. His career journey began at the prestigious Carnegie Mellon University, continuing to co-founding a SaaS startup. Gupta’s story embodies a unique fusion of technical excellence and entrepreneurial spirit, enabling him to reshape how technology influences various sectors.

Current Endeavors: Leading with Technology

As a machine learning engineer and technology lead at Anttentive Mobile, Niloy Gupta has established a diverse career that spans Adtech, Fintech, and SaaS. His work includes optimizing the advertising performance of YELP and enhancing financial models for Affirm, contributing millions in revenue. Gupta firmly believes that technology should not only create opportunities but also build trust within industries.

Academic Roots and Technical Foundations

Gupta’s passion for technology was ignited during his time at the National Institute of Technology Karnataka, where he graduated at the top of his class, earning a gold medal. This accomplishment paved the way for his enrollment at Carnegie Mellon University, a world-leading institution in computer science. Specializing in data science, he was encouraged to critically evaluate the application of machine learning systems in real-world scenarios, laying a strong foundation for his future work.

Pioneering Efforts in Fintech

Gupta began his professional journey at Goldman Sachs, sharpening his skills in developing business systems for financial data management. His pivotal role as an early engineer at Affirm, a fintech pioneer in buy now, pay later services, marked a significant milestone. Under his guidance, the company transformed into a financial juggernaut, culminating in its public listing in 2021. At Affirm, Gupta oversaw teams that created machine learning systems to enhance loan terms, interest rates, and repayment behaviors, substantially boosting the firm’s financial performance and regulatory compliance.

Transforming Adtech with Innovative Solutions

Before joining Affirm, Gupta made substantial contributions as a machine learning engineer at YELP, where he redefined the company’s ad-targeting strategies. His predictive models significantly improved the company’s advertising revenues, showcasing his knack for delivering measurable results. By optimizing gradient boosting trees, Gupta achieved a 3X increase in processing speed and developed distributed machine learning pipelines capable of handling billions of data samples, thus enhancing YELP’s ad systems efficiency.

The Entrepreneurial Leap: Co-founding Lambent Logic

In 2023, Gupta embarked on a bold venture by co-founding Lambent Logic, a SaaS platform targeted at revenue management within the pharmaceutical sector. As the Chief Technology Officer, he directed product development from the ground up, successfully integrating business processes and securing $1 million in funding. Lambent Logic’s mission is to address critical gaps in the pharmaceutical industry by streamlining income management with data analysis and machine learning systems, which offered Gupta invaluable lessons at the intersection of technology and entrepreneurship.

Beyond Business: Impacting Society

Currently continuing his role as a machine learning and technology engineering manager at Anttentive Mobile, Gupta is focused on developing AI and ML models aimed at enhancing user engagement and driving e-commerce success. Beyond his professional commitments, Gupta’s patent applications for optimizing financial programs and research on biomedical text summarization illustrate his versatility. His significant contributions to open-source projects, notably Shparkley, empower developers to build more interpretable machine learning models.

A Vision for the Future

Gupta’s philanthropic efforts further underscore his dedication to making a positive impact. He has led initiatives to develop assistive technologies for the visually impaired, earning recognition from major publications like The Hindu, The Times of India, and Deccan Herald. As he continues to explore the boundaries of technology, Gupta’s career serves as an inspiration for technologists and entrepreneurs alike, encouraging all to leverage technology to enhance lives and effectuate global societal change.

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Niro, a fintech startup supported by Elevar Equity and GMO Venture Partners, shuts down after attaining $100 million in assets under management, citing regulatory challenges and restricted funding.

October 9, 2025

Advancements in AI Technology for Financial Services | SAP Connect

October 9, 2025

Artem Borodatyuk invests $1 million in a fintech startup.

October 8, 2025
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