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Home » Fintech startup Kiwi invested INR 19 to generate each rupee in FY25.
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Fintech startup Kiwi invested INR 19 to generate each rupee in FY25.

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Kiwi Fintech Startup Reports Significant Financial Loss in FY25

The Kiwi fintech startup has reported a staggering net loss for the financial year ending March 2025 (FY25), which surged by 158.8% to INR 64.2 Cr, compared to INR 24.8 Cr in the previous financial year. This dramatic increase in losses is primarily attributed to skyrocketing expenses, while revenue remained largely unchanged.

Stagnant Revenue Amid Rising Costs

During FY25, Kiwi’s operating revenue recorded a slight increase, reaching INR 3.8 Cr, up from INR 3.6 Cr in FY24. The startup also generated an additional INR 5.8 Cr in other income, bringing its total income to INR 9.6 Cr. Despite this marginal growth in revenue, the significant rise in operational costs has overshadowed these figures.

Exploring Kiwi’s Expense Breakdown

Kiwi’s total expenses soared to INR 73.8 Cr in FY25, marking a 145.2% increase from INR 30.1 Cr in the previous year. This rapid escalation in costs puts pressure on the startup, as it aims to navigate the challenging fintech landscape.

Employee Benefits and Increased Staffing Costs

A notable portion of Kiwi’s expenditures stemmed from employee benefits, amounting to INR 22.7 Cr in FY25, which reflects an 83% increase from INR 12.4 Cr in FY24. This increase suggests that Kiwi is investing in talent acquisition and workforce expansion to support its growth strategy.

Surge in Advertising Expenses

Kiwi’s advertising costs were another major contributing factor to its rising expenses. These costs skyrocketed by 387.3% to INR 38.5 Cr, up from INR 7.9 Cr in FY24. This dramatic increase highlights Kiwi’s aggressive marketing efforts aimed at boosting brand visibility and user acquisition in a competitive fintech sector.

Investments in Technology and Software Development

Additionally, Kiwi’s expenditure on software increased significantly, reaching INR 6 Cr in FY25, which is a 76.47% rise from INR 3.4 Cr in the previous year. This investment in technology is vital for enhancing Kiwi’s product offerings and maintaining a competitive edge in the rapidly evolving fintech landscape.

Future Prospects and Funding Initiatives

To fuel its growth, Kiwi successfully raised INR 208.5 Cr (approximately $24 million) in a Series B funding round led by Vertex Ventures in August. The startup plans to utilize this capital to advance its product roadmap, expand market reach, and optimize its unit economics. To date, Kiwi has raised a total of $42.9 million, attracting investments from Nexus Ventures, Stellaris Venture Partners, and Omidyar Network.

In conclusion, while Kiwi has faced significant financial challenges with soaring expenses leading to increased losses, its strategy of investing in talent, marketing, and technology positions it to potentially overcome these hurdles and achieve future growth in the competitive fintech market.

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