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Home » Fintech beyond technology: the human factor in financial innovation
Technology Innovations

Fintech beyond technology: the human factor in financial innovation

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In an ever-changing banking landscape, Fintech has become a buzzword synonymous with innovation and efficiency. This synergy between finance and technology promises to reshape traditional financial services, with support from regulators who see their potential for broader accessibility and convenience.

However, a key insight emerged: technology is only one side of the equation. Sustainable and impactful change in banking requires more than just cutting-edge technology. In fact, the integration and effectiveness of Fintech relies on several non-technical aspects that have been neglected by many players in the field.

When a Fintech entity collaborates with a financial institution (FI), it is crucial to recognize the long journey these institutions have taken with regulators: gaining trust, obtaining licenses and establishing robust systems. Fintech solutions must complement this landscape, adding value without disrupting the delicate balance that financial institutions have struck with regulators.

To truly succeed in this space, Fintech companies must adopt a similar mindset to traditional banks, which often harbor a legacy of conservatism and regulatory compliance. Understanding and speaking the language of banks not only facilitates onboarding, but also reassures regulators and financial institutions about the compliance capabilities of Fintech.

Establishing a relationship with regulators is equally essential. While fintechs face increased scrutiny, they must demonstrate control, transparency and clear delineation of roles within the partnership. Openness to audits of financial institutions and regulators is not just a requirement but a cornerstone of trust and cooperation.

Standardization is another pillar of Fintech success. Most financial institutions operate within similar regulatory frameworks, and understanding them can allow Fintechs to offer uniform services across multiple institutions while allowing for necessary customization due to local nuances.

Scalability of services, coupled with adaptability, strengthens the business case for Fintech partnerships. It is important that Fintech platforms are seen as an extension of the FI’s own systems, particularly those aimed at clients. Such integration is essential for financial institutions that often struggle with outdated technology and rely on in-house IT teams for maintenance.

Finally, alignment of objectives is essential. Fintech initiatives should be in alignment with the FI’s objectives, such as increasing transaction volumes, streamlining operations, mitigating fraud and improving customer satisfaction. After all, despite the transformation in the way financial services and payments are delivered, the fundamental needs they serve have remained constant throughout the ages.

Adopting Fintech is not just about adopting technology; it’s about understanding and integrating into the complex financial services ecosystem. The key to effective Fintech lies not only in innovation, but also in adaptation, collaboration and a deep respect for the centuries-old structures within which finance operates.

Ray Brash is the CEO of Flyfish.

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