Empowering Youth Through Financial Literacy: Deutsche Bank’s “So Geht Geld” Initiative

This past Friday, ten school lessons from the Rhine-Main region visited Deutsche Bank’s Frankfurt offices to explore banking services and engage in workshops focused on financial literacy. This event marked the conclusion of this year’s “So Geht Geld” school tour (How Money Works), which took place from June 12 to July 7. Over the course of five years, nearly 100 Deutsche Bank employees have shared their financial expertise with more than 6,000 young individuals across Germany.

Encouraging Financial Responsibility Among Youth

Lars Stoy, the Head of Private Banking in Germany, expressed his enthusiasm for this crucial initiative:

“Thanks to this project, we provide young individuals with the tools necessary to face both current and future financial challenges. Learning about finance at a young age can significantly enhance one’s life as they grow older, especially since financial education is often neglected in school curricula. I would like to extend my gratitude to everyone who contributed their time and knowledge to represent the bank’s commitment in this important area.”

Interactive Workshops Designed for Young Learners

Attendees enjoyed dynamic workshops focused on financial literacy, designed to be engaging and informative. Four Deutsche Bank colleagues led 90-minute sessions aimed at schoolchildren, delivering practical insights into managing personal finances effectively. The approach was anything but dry, making the complex subject matter accessible.

Student Perspectives: A Day at the Bank

Charlie, a student from Frankfurt, reflected on the experience:

“Today was really great! I found the discussions about capitalism, sustainability, and the environment truly fascinating.”

Career Insights: Entry Routes to Banking

What does working in a bank truly entail? What career pathways are available? Katja Hain, responsible for dual vocational training and education, provided valuable insights during her opening speech. She emphasized the significance of directly engaging with young individuals and fostering discussions at events like these.

“Junior staff participated in the event and provided an authentic overview of a banking trainee’s daily life during a Q&A session. We continuously aim to make Deutsche Bank relatable and tangible for school students.”

Continuous Engagement in Financial Education

Beyond the school tour and recent event, Deutsche Bank employees are encouraged to volunteer in schools throughout the year, promoting financial literacy across Germany. Since 2021, the initiative has engaged over 40,000 young people in around 1,700 classes, covering vital topics such as accounts, savings, and investments. The Deutsche Bank Born to be youth engagement program leverages the expertise and dedication of employees to support numerous global initiatives focused on improving financial literacy and inclusion.