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Home » Dpiit and Cartekho Collaboration to Foster Startup Growth in Mobility, Fintech, and Emerging Technologies
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Dpiit and Cartekho Collaboration to Foster Startup Growth in Mobility, Fintech, and Emerging Technologies

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The Rise of India’s Startup Ecosystem: A Transformative Partnership

The startup landscape in India is recognized as one of the most vibrant globally. However, many founders face significant challenges when it comes to scaling promising ideas into market-ready products. To ease this journey, a strategic partnership has been established between the Department of Promotion of Industry and Internal Trade (DPIIT) and Cardkho Group, aimed at facilitating the growth of startups in various sectors.

MOU Between DPIIT and Cardkho Group

In a pivotal move within the Startup India initiative, DPIIT has signed a memorandum of understanding (MOU) with Cardekho Group, a leading player in the autotech and financial solutions sectors in India. This collaboration is intended to ignite innovation across mobility, fintech, insurance, and emerging technologies, creating a more robust environment for startups to flourish.

Empowering Startups with Strategic Resources

This partnership offers DPIIT-recognized startups unparalleled access to resources that include mentorship, market insights, technological infrastructure, and potential funding opportunities. Cardekho Group is set to provide its extensive portfolio of platforms for startups, enhancing their accessibility to markets and customers.

Key Platforms Supporting Startups

  • Cardekho – A premier platform for researching and purchasing cars in India.
  • Insurancedekho – A rapidly growing insurtech platform.
  • RUPYY – A fintech solution dedicated to vehicle financing.
  • Bikedekho, Zigwheels, PowerDrift – Popular automotive content and review platforms.
  • REVV – A shared mobility service.
  • Collegedekho, Crack-Ed – Edtech platforms aimed at educational opportunities.

Innovation Challenges and Funding Opportunities

One of the prominent features of this collaboration will be the innovation challenges organized as part of the Bharat Startup Grand Challenge. These challenges will target high-growth sectors, encouraging startups to innovate and excel. Winning participants will receive specific mentorship from the Cardekho team and may qualify for co-investment opportunities through the Girnar Vision Fund (GVF), the investment arm of Cardekho.

Fostering Skills for Sustainable Growth

Beyond funding, this partnership emphasizes capacity building through various skill development programs. These initiatives will equip founders and their teams with both entrepreneurial and technical capabilities needed for success in competitive markets. The focus is not only on accelerating growth but also on building resilience among startups.

“By connecting the expertise of leading companies with the innovative potential of Indian startups, we can unlock powerful solutions for mobility, finance, and sustainability,” stated Sanjiv, co-secretary of DPIIT.

A Vision for the Future of Startups

Amit Jain, co-founder and CEO of Cardkho Group, highlighted the overarching vision: “The partnership with DPIIT and integration with the Startup India platform allows us to mentor, finance, and provide market access to emerging entrepreneurs, paving the way for a more sustainable future and technology.”

Founded in 2008, Cardkho Group has rapidly evolved into a billion-dollar company with nearly 50 million monthly users. Operating within multiple sectors—including AutoTech, Fintech, and Shared Mobility—the group is committed to achieving carbon neutrality by 2050, aligning its efforts with various United Nations sustainable development goals.

This MOU signifies more than just a formal agreement; it marks a transformative chapter in India’s startup ecosystem, illustrating that the growth trajectory of startups will increasingly be shaped by collaborations between government entities and industry leaders. For founders, this partnership represents a unique opportunity to turn visionary ideas into impactful businesses with robust support systems.

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