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Home » Capital One Muse Receives the Award for Innovation Point
Technology Innovations

Capital One Muse Receives the Award for Innovation Point

3 Mins Read
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Capital One Wins Prestigious Point of Sale Innovation Award at Percée Fintech Awards

Los Angeles, March 19, 2025 (Globe Newswire) – Percée Fintech, a notable independent organization dedicated to market intelligence in the fintech sector, has declared Capital One as the recipient of the “Point of Sale Innovation Award” during their 9th Annual Awards program. This accolade acknowledges the groundbreaking Revolutionary Muse Solution, a part of Capital One’s innovative offerings.

Introducing Capital One Muse

The Muse solution empowers car dealerships to engage and connect with potential buyers through advanced technologies. Utilizing cutting-edge tank-to-scan technology, Muse enhances the physical presence of dealerships in a digital landscape. Each dealership partner, including sales teams and receptionists, can distribute a Muse card — a premium NFC card that can be used at any time to connect with customers effectively.

How the Capital One Muse Card Functions

When a customer taps the Muse card on their phone, they gain immediate access to the seller’s online profile. This seamless experience allows customers to browse dealership inventories, prices, and pre-qualification options without impacting their credit scores. Additionally, customers can save the seller’s contact details with ease as the lead is assigned to the dealer upon customer approval.

Integration of Muse with Existing Systems

All interactions via the Muse cards are documented and sent to both the Capital One Navigator and the dealership’s existing CRM systems. This integration ensures dealerships have comprehensive insight into lead origins and enhances management capabilities. Dealerships can also store Muse cards on their Apple Wallets and create personalized QR codes linking to their profiles for social media and SMS communications.

Muse’s Impact on Automotive Dealers

Muse streamlines the car buying process for both buyers and sellers, enabling dealerships to enhance their lead management strategies. According to Steve Johansson, CEO of Fintech BREADTHRHrough, “Muse allows dealers to broaden their digital footprints, thereby creating additional lead generation entry points.” Effective management is crucial to retaining prospects that might slip away without proper attention.

Recognizing Innovation at the Fintech Breakthrough Awards

The Fintech Breakthrough Awards celebrate leading innovators in the fintech industry across various categories, including digital banking, personal finance, cryptocurrencies, and more. Winning this award highlights Capital One’s commitment to innovation and excellence within the sector.

Capital One’s Vision for the Future

“We are thrilled to be honored with this fintech award for our Muse product,” stated Sanjiv Yajnik, President of Financial Services at Capital One. “Our focus will remain on developing powerful tools that enhance customer engagement and simplify the digital vehicle purchasing process, signaling a new era of excellence in the automotive industry.”

About Capital One

Capital One Financial Corporation (www.capitalone.com) is a diversified bank that, as of March 31, 2024, managed $351.0 billion in deposits and $481.7 billion in total assets. Headquartered in McLean, Virginia, Capital One provides a range of financial products and services to its customers. The company is listed on the New York Stock Exchange under the ticker “COF” and is a component of the S&P 100 index.

For additional information about Capital One, please visit Capital One’s website.

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