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Home » Capital One Muse receives the Award for Innovation Point
Technology Innovations

Capital One Muse receives the Award for Innovation Point

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Capital One Wins Point of Sale Innovation Award at Percée Fintech Awards 2025

Los Angeles, March 19, 2025 (Globe Newswire) – Percée Fintech, an independent market intelligence organization, announced today that Capital One has been awarded the prestigious “Point of Sale Innovation Award” during the 9th Annual Percée Fintech Awards. This honor recognizes Capital One’s innovative revolutionary muse solution, specifically the Capital One Navigator product, a cutting-edge digital sales tool.

Understanding Capital One’s Muse Solution

The Muse solution is designed to assist car dealerships in expanding their reach through advanced technology, including tank-to-scan capabilities. It empowers dealerships to enhance their digital footprint by providing a robust connection to prospective buyers. Each dealership partner, including sales staff and receptionists, is equipped with a Muse card—a high-quality NFC card that can be utilized at any time.

How the Capital One Muse Card Functions

When a customer uses the Muse card on their mobile device, they are redirected to the dealership’s online profile, where they can easily view inventory, pricing, and pre-qualification options without impacting their credit score. Customers also have the ability to save the seller’s contact information. Once a customer agrees to share their information, insights are promptly assigned to the seller.

Benefits of Muse Technology for Dealers

All interaction data from the Muse card is seamlessly integrated into both the Capital One Navigator and the dealership’s existing CRM systems. This ensures dealerships can accurately track their leads. The unique technology offered by Muse, combined with its ability to connect with traditional CRMs, enriches the integration experience. Additionally, dealers can store their Muse card in their Apple Wallet and generate QR codes linking to their personalized social media profiles or SMS messages.

Enhancing Prospect Management with Muse

According to Steve Johansson, CEO of Fintech BREADTHRHrough, “Muse optimizes the car purchasing journey for both buyers and sellers by elevating the management of prospects. In a market where connecting with customers is essential, effective prospect tracking is crucial to preventing losses. Traditional methods can often fall short.” The Capital One Muse expands a dealer’s digital touchpoints, enabling improved lead generation opportunities.

Acknowledgment of Fintech Innovation

The Fintech Breakthrough Awards were established to recognize key innovators, managers, and visionaries across the financial technology landscape. These awards celebrate achievements across various categories, including digital banking, personal finance, cryptocurrency, investments, and more.

Capital One’s Commitment to Excellence

Sanjiv Yajnik, President of Financial Services at Capital One, expressed excitement over receiving the fintech award for the Muse product. “This innovative tool streamlines the prospect capture process, allowing our sales teams to focus on building customer relationships and enhancing enjoyable aspects of car buying, like test drives,” he said. “We will continue to innovate powerful tools to improve face-to-face interactions and simplify the digital car purchasing process, setting the automotive industry on a path to excellence.”

About Capital One

Capital One Financial Corporation (www.capitalone.com), headquartered in McLean, Virginia, is a leading financial institution with $351.0 billion in deposits and $481.7 billion in total assets as of March 31, 2024. The company offers a diverse range of financial products through various channels, maintaining a significant presence in states like New York, Texas, and Virginia. As a Fortune 500 company traded under the “COF” symbol and included in the S&P 100 index, Capital One continues to innovate in the financial services space.

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