Revolutionizing Financial Management: Anna Money Launches Australia’s First “Super App”

Sydney, April 16, 2025 / Prnewswire / – Anna Money, a leading commercial account principal for small and medium enterprises (SMEs) powered by artificial intelligence, has announced its partnership with the integrated financial innovator Shaype to unveil Australia’s first comprehensive financial management “Super App.” This advanced platform is designed specifically for startups and proprietary companies (“Pty LTD”).

What is the Super App?

The Anna Money Super App serves as a 24/7 financial co-pilot, streamlining fragmented financial workflows by consolidating various financial tasks into a single seamless platform. Business owners will no longer need to juggle multiple platforms like banks, accounting software like Xero, spreadsheets, and various disconnected tools.

Intelligent Financial Interface

Anna Money provides users with a single intelligent interface underpinned by real-time machine learning and automation policies, tailored to fit the actual working methods of companies. While many competitors focus solely on freelancers and individual merchants, Anna Money exclusively targets Pty LTD companies that often have more complex financial needs.

Empowering SMEs

With approximately 98% of businesses in Australia being SMEs, this Super App is poised to relieve the challenges they face due to complicated and often fragmented financial systems. By addressing these issues, Anna Money is set to transform financial management for millions of business owners across the nation.

Features of Anna Money’s Super App

Powered by Shaype’s secure infrastructure, the Super App offers a wealth of features designed for ease and efficiency:

• Automated Tax Tools: Manage IAS/BAS preparations, GST compliance, and follow-ups effortlessly.
• Real-Time Commercial Accounts: Enjoy a dedicated BSB/Australian account number with NPP-compatible payments.
• Anna Brand MasterCard®: Issue company cards for business owners and their teams.
• Integrated Spending Management: Capture receipts and categorize transactions in real-time.
• Commercial Training Features: Launch new business entities within minutes.
• AI-Driven Financial Insights: Receive automated recommendations, supplemented by human oversight.

Leadership Insights

Ryan Edwards-Pritchard, CEO of Anna Money Australia, expressed enthusiasm about the launch, stating, “Our partnership with Shaype marks a significant turning point for business financing in Australia. SMEs have struggled with tools that were never designed to work together. With Anna, we are building an intelligent financial system that actively supports business owners 24/7.”

Looking Ahead

Andrew Laycock, CEO of Shaype, emphasized the importance of this launch, noting, “We are proud to support Anna Money in Australia. This initiative exemplifies how integrated financial infrastructure can unlock entirely new user experiences in financial services. Together, we empower Australian SMEs with modern, secure, and integrated tools that have been absent until now.”

About Anna Money

Founded in the UK, Anna Money combines banking, taxation, and automation into an AI-powered Super App for SMEs. After acquiring CAPE in 2024, Anna Money is now well-positioned to assist Pty LTD companies in Australia in navigating their financial responsibilities while maintaining compliance and achieving growth.

Overall, Anna Money continues to experience significant growth and recognition in the industry, solidifying its presence while remaining committed to supporting small businesses on their journey to success.

About Shaype

Shaype is an Australian-based integrated financial platform that enables businesses, banks, and brands to develop powerful, compliant, and transparent financial products. Shaype provides some of Australia’s most innovative brands with a secure, real-time payment infrastructure, contributing to the evolution of financial services.