Adyen, a prominent player in the global financial technology sector, has announced its intention to acquire Berlin-based loyalty and incentives platform Talon.One for a total consideration of €750 million.
This acquisition will involve Adyen purchasing 100% of Talon.One’s shares, financed entirely through the company’s existing cash reserves. Talon.One, which serves over 300 merchants worldwide, aims to enhance its offerings through this partnership.
Co-founders Christoph Gerber and Sebastian Haas plan to reinvest part of their proceeds into newly issued Adyen ordinary shares, reflecting their ongoing commitment to the united business. The deal is expected to finalize in the latter half of 2026, subject to customary regulatory approvals and closing conditions.
Founded in 2015, Talon.One is projected to achieve approximately €60 million in annual recurring revenue by year-end, having enjoyed a growth rate of 30-40% annually in recent years. The customer bases of both companies show significant overlap, indicating potential for enhanced collaboration.
Legal representation for the transaction was provided by De Brauw Blackstone Westbroek and Hengeler Mueller, while KPMG Advisory advised on financial due diligence and Goldman Sachs Bank Europe SE acted as financial advisor to Adyen.
This acquisition aligns with Adyen’s Unified Commerce strategy, designed to unify online and in-store customer interactions, enabling merchants to leverage customer data effectively in real time. Currently, many merchants face challenges in creating a comprehensive view of their customers across various channels, which complicates their ability to engage effectively.
By merging Adyen’s extensive payments infrastructure and transaction data with Talon.One’s real-time decision-making capabilities, the companies will empower merchants to construct a consistent customer identity across multiple channels and implement promotions and dynamic pricing directly at the point of sale.
Ingo Uytdehaage, co-CEO of Adyen, stated, “Our merchants ask us every day how they can better connect their online and in-store customer data and act on that in real time. Many have tried to build a solution themselves but struggle to turn insights into action. With Talon.One, a merchant can recognize a shopper and apply a relevant offer instantly, before the payment is completed, ultimately driving higher revenue.”
Co-founders of Talon.One, Christoph Gerber and Sebastian Haas, commented, “Joining Adyen allows us to embed real-time decisioning at the core of every transaction. Together, we enable merchants to connect customer identity with pricing and promotions in real time, in-store and online, driving better outcomes for our customers.”