PenFed Credit Union, one of the largest federal credit unions in the United States with a membership base of nearly 2.8 million, has announced a collaboration with InvestiFi, a provider of digital investment solutions for financial institutions. This partnership aims to integrate embedded investing features directly into PenFed’s mobile and online banking platforms.
The integration will enable PenFed members to engage in self-directed securities investing and utilize a robo-advisory service known as Guided Investing, along with access to financial education resources—all within the existing digital banking environment. Members will have the convenience of funding their investments directly from checking accounts and monitoring their investment balances alongside their routine banking activities, eliminating the need for separate logins or third-party applications.
This strategic alliance is also intended to enhance PenFed’s commercial viability, as the credit union seeks to mitigate deposit outflows, increase member engagement, and solidify its role as a primary financial partner for its members.
Jamie Gayton, EVP of member operations and global fixed assets at PenFed, emphasized that “Our members have come to expect world-class service, including the ability to manage banking and investing on the same platform.”
Kian Sarreshteh, CEO of InvestiFi, noted that users on third-party investment platforms often sacrifice yield on their cash deposits for the convenience of investing directly from their checking accounts. He added, “This partnership will help members feel confident, inspired, and empowered as they engage with their finances. Investing can be intimidating, but together with PenFed, we’re creating experiences that make exploring financial opportunities approachable, seamless, and meaningful.”