Fintech PELOCAL Secures $5 Million to Boost Payment Solutions
The fintech company PELOCAL has successfully raised $5 million in its latest funding round, led by Unleash Capital Partners alongside Unicorn India Ventures. This funding has attracted a variety of providential investors, further solidifying the company’s position in the fintech space.
Previous Funding Round Achievements
Based in Noida, PELOCAL previously raised $2 million in a seed round back in October 2024, also spearheaded by Unicorn India Ventures. This earlier investment allowed the company to lay a solid foundation for its innovative services.
Plans for the Newly Raised Funds
The new capital will be deployed to accelerate product development, expand existing use cases, and enhance marketing efforts. “We aim to leverage these funds to bring last-mile payments to the masses through WhatsApp,” shared Vivekanand Tripathi, the founder and CEO of PELOCAL.
Transforming Payments on WhatsApp
Founded in 2021 by Vivekanand Tripathi and Vikas Garg, PELOCAL has developed a payment orchestration platform that integrates AI capabilities. This platform allows large businesses to seamlessly engage with customers and manage transactions directly within WhatsApp, which boasts over 700 million active users in India.
Serving a Growing User Base
Currently, PELOCAL serves over 40 prominent companies in sectors like BFSI, public transportation, and public services, catering to more than 5 million unique users monthly. Since the last funding round, the startup has seen an impressive growth of 6x in total payment value and now operates at an annualized payment execution rate surpassing $500 million.
Aiming for Future Growth
With an ambitious target of raising $10 million in the next 18 to 24 months, PELOCAL continues to focus on scaling its operations and enhancing its platform offerings. The management remains optimistic about the potential of its AI-driven solutions to transform the payment landscape in India.
Conclusion: A Promising Future for PELOCAL
As fintech continues to evolve, PELOCAL’s innovative approach positions it well for future growth. The substantial funding will not only expedite product advancements but also solidify its market presence as a leader in payment solutions powered by AI on one of the world’s most popular messaging platforms.