Nintex, a leader in process intelligence and automation, announced on Thursday the opening of its new office in Riyadh, as part of the company’s continued investment in the Kingdom and the Middle East.
“Saudi Arabia is and will continue to be a critical market for technology as the Kingdom pursues ambitious modernization and infrastructure goals to realize opportunities under its Vision 2030 agenda. By bringing together the best of automation and AI, Nintex is well-equipped to support key elements of Vision 2030, including public sector modernization, increased investment in technology, and more,” said Amit Mathradas, CEO of Nintex. “Through our longstanding relationship with Saudi customers and partners and our recently expanded presence in Saudi Arabia, Nintex is demonstrating its commitment to the Kingdom by supporting digital transformation efforts and investing in local talent.”
The establishment of the office in Al-Olaya, Riyadh’s central business district, is part of Nintex’s strategic investment in Saudi Arabia. In addition, Nintex plans to hire and strengthen its team with valuable local talent from within the Kingdom. The recruitment will span multiple departments and teams, including Channels & Alliances, Customer Success, Finance, Human Resources, IT, Marketing, Sales, Technical Support, and more.
Nintex is hiring a vice president and general manager for the GCC. This position will be responsible for leading business operations in the region. In the meantime, Ayman El-Hattab, Nintex’s regional vice president of emerging markets, will continue to lead operations in Saudi Arabia and the company’s existing operations in the Middle East.
Today, Nintex’s process automation and intelligence platform supports Saudi initiatives such as the National Industrial Development and Logistics Program and the National Transformation Program, in addition to various digital transformation programs in the country.
As part of ongoing investments in the Kingdom, Nintex will further invest in its Nintex Automation K2 product offerings. The K2 platform has supported advanced requirements, providing a powerful and sophisticated workflow engine that can adapt to the complexity and specific governance requirements for large, sensitive and mission-critical work in organizations of all sizes. Specific investment areas include:
• Translations and localization: Nintex Automation K2 now natively supports Arabic. In addition to Arabic, K2 also supports French, German, and Spanish across all design experiences. SmartForms also now supports multiple languages in a single view or form, making multilingual experiences easier.
• Modern experiences: Investments in SmartForms include highly requested controls and updated default themes for a more modern user experience.
• Integration and Modernization: Upcoming investments include new integrations into Nintex RPA, Nintex DocGen, and updated integration points for modern extensibility standards.
“Today’s announcement is a significant step forward in Nintex’s ongoing commitment to Saudi Arabia and the Kingdom’s ambitions for digital transformation and growth,” said El-Hattab. “By establishing an office in Saudi Arabia, recruiting market experts, and strengthening our core product for the region, Nintex is supporting the Kingdom’s Vision 2030 goals of creating a digital society, digital government, and a future of innovation. We look forward to enhancing the way we serve our existing customers and extending the power of automation to more Saudi organizations in the future.”