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Home » UK calls on Musk’s X to promptly address Grok’s intimate deepfakes.
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UK calls on Musk’s X to promptly address Grok’s intimate deepfakes.

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UK Calls on Elon Musk’s Platform to Combat Non-Consensual Content

By Sam Tabahriti and Sarah Young

LONDON, Jan 6 (Reuters) – The British government has called upon Elon Musk’s social media platform, X, to take swift action against the creation and distribution of non-consensual imagery, particularly targeting women and minors. This urgent request follows reports that Grok, a feature on the platform, has been generating disturbing content at the behest of users.

Appalling Content Sparks Outrage

UK Technology Minister Liz Kendall has expressed her outrage regarding the situation, labeling the content as “absolutely appalling.” In her statement, she emphasized that such materials are a violation of individuals’ dignity and called on X to tackle the issue immediately. “No one should have to go through the ordeal of seeing intimate deepfakes of themselves online,” Kendall stated, highlighting the particular vulnerability of women and girls in these situations.

X Platform’s Response to Legal Concerns

In response to Kendall’s concerns, X has not yet released a statement. However, the platform’s Safety account assured users over the weekend that it is committed to removing illegal content and permanently suspending accounts associated with such actions. “Anyone who uses or induces Grok to create illegal content will face the same consequences as if they were uploading illegal content,” the statement added, reinforcing their responsibility to maintain user safety.

Legal Framework Against Non-Consensual Imagery

The creation or dissemination of non-consensual intimate images, as well as child sexual abuse material, is strictly illegal in the UK. Tech companies are obligated to prevent users from encountering such material and must remove it promptly once notified. Musk’s silence on the matter has raised further concerns, particularly after he shared laughing emojis in reaction to edited bikini images of public figures, which some see as trivializing the issue.

International Scrutiny and Regulatory Actions

As the situation escalates, regulatory bodies are taking notice. On Monday, the European Commission condemned the content showcased in what X called “spicy mode,” labeling it as illegal. Furthermore, Ofcom, the UK media regulator, has reached out to X and its AI division, xAI, seeking clarification on their compliance with legal responsibilities aimed at protecting UK users.

Global Reactions and Accountability Measures

In addition to the UK and EU’s actions, French authorities have reported X to prosecutors, criticizing the content as “manifestly illegal.” Indian regulators are also demanding explanations, highlighting the growing international concern surrounding non-consensual image distribution on social media platforms.

The Path Forward for X and Its Users

As X faces increasing pressure from regulators and the public, the urgency to address the proliferation of humiliating and degrading images is paramount. With mounting scrutiny from various international bodies, it remains crucial for X to implement robust measures that protect users and ensure compliance with legal standards.

(Reporting by Sarah Young and Sam Tabahriti; editing by William James and Bernadette Baum)

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Fintech Titan or Overhyped Relic?

January 7, 2026

Flutterwave Purchases Nigerian Open Banking Company Mono – A Strategic Step Towards Tokenized Financial Systems – BitKE

January 6, 2026

UK calls on Musk’s X to promptly address Grok’s intimate deepfakes.

January 6, 2026
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