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Home » Top Fintech Companies Help Solve CPA Talent Shortage
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Top Fintech Companies Help Solve CPA Talent Shortage

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Today, accountants are getting bogged down in work that is too repetitive and boring. Due to staff shortages, day-to-day work and the industry’s historical reluctance to adopt new technologies, the accounting sector has been faced with significant staff turnover and shortages over the last few years. 75% of accountants have reached retirement age, more than 300,000 accountants are leaving their jobs and CPA applications are down 33%.

A new generation of companies is making significant strides in accounting automation to compensate for this shortage. But while many AI-based accounting solutions have emerged, most offer only a quick fix: layering AI on outdated systems without solving the fundamental problems.

Accounting software tools will only add true value if they are designed from the ground up to reflect real-world operations and the critical financial metrics that drive modern businesses. For businesses to accurately assess their financial health, these tools must align with today’s business realities and not outdated frameworks.

Reinventing the general ledger for modern accounting

Puzzle took a bold approach by reinventing the general ledger from the ground up, launching the software that automates accrual accounting. Unlike traditional data quarantine solutions that rely heavily on manual data entry and outdated processes, often unable to meet the rapid demands of modern businesses, Puzzle automates up to 90% of common accounting tasks with software-driven accounting policies. Tasks such as data ingestion, validation, reconciliations, financial statement writing, metric writing, and first review are fully automated..

This move from an external spreadsheet to software allows accountants to evolve their role from data entry to strategic consulting, allowing them to guide founders on critical goals such as improving profitability , capital increases, acquisitions and long-term planning. Targeting the unique complexities of today’s fastest-growing businesses, Puzzle started with venture-backed startups and now extends to the 25 million privately held businesses across the United States.

As the accounting profession faces significant employee turnover and a shortage of new talent, Puzzle’s automation solution couldn’t come at a better time to fill the talent gap and move jobs overseas to the states -United. The company’s platform helps accountants deliver high-impact services, which not only adds value to clients, but also makes the accounting profession more sustainable and rewarding.

“Accountants are the unsung heroes who drive the success of any business. » said Sasha Orloffco-founder and CEO of Puzzle. “They provide clarity on the financial health of a company. Our aim is to help strengthen the partnership between accountants and their clients, to sustain their businesses and enable them to focus more on higher value-added work such as strategic analysis, financial advice and tax advice.

Smarter automation for more accurate finances

Ramp has set a new standard in accounting automation by developing one of the first accounting APIs focused on simplifying reconciliations. Its API offers multiple validation points, reducing manual errors and eliminating the need for unreliable third-party tools. By connecting directly via the API, accountants can confidently access accurate financial data, streamlining processes and ensuring consistency.

Ramp’s automation solution is designed to give accounting and finance teams more time to focus on value-added tasks rather than routine reconciliations. With its precise metadata, Ramp increases automation rates for companies like Puzzle by up to 98%, enabling accountants to operate with unparalleled efficiency.

Faster and smoother month-end closing thanks to banking integrations

Mercury has proven to be a game changer in startup funding, especially when it comes to automating time-consuming processes like month-end close. With accounting automations that sync all invoices, cards and banking transactions directly from Mercury accounts, month-end closing is faster and more efficient than ever. For example, through Puzzle’s direct integration with Mercury, users benefit from reconciliations that are 100% automatically populated and ready for review, saving them time on monthly close tasks. Accounting firms using the Mercury-Puzzle integration have reported up to 50% time savings.

Mercury’s API also provides real-time bank statements, giving accountants a reliable and efficient tool to streamline financial reporting. This focus on both accuracy and efficiency makes Mercury a leader in automated accounting solutions.

Empower accountants with deep integrations

Brex was one of the first companies to promote deep integrations specifically for accountants, ensuring that every transaction is categorized and reconciled automatically.

Imagine that you are an accountant in a company where a significant portion of employees use Brex cards. In the past, you had to spend hours manually sorting through transaction details, trying to categorize every expense and ensuring each payment went to the correct account – a time-consuming and often tedious process.

But now, with Brex, this is all streamlined. Brex was one of the first to create deep integrations just for accountants, so every transaction is automatically categorized and reconciled. Not only can you see who spent what, but you also get a complete view of both sides of each payment, making cash reconciliation almost effortless. Plus, it syncs seamlessly with general ledger tools, so everything falls into place seamlessly in your accounting system.

With Brex handling all these details, accountants and bookkeepers can now move from tedious data entry to a more holistic financial strategy.

Revenue Recognition Automation for Financial Accuracy

As the largest private fintech company, Band has made substantial investments in building a robust API that allows businesses to automate revenue recognition. By providing accurate, real-time customer payment data, Stripe enables businesses to automatically recognize revenue, reducing the burden on accounting teams and improving financial transparency.

This automation allows businesses to focus on their core functions while obtaining accurate, up-to-date information about their financial situation. Stripe’s features enhance revenue recognition capabilities while maintaining an intuitive and user-friendly interface. Accountants and finance teams benefit from more accurate reporting, freeing them from the complexities of manual revenue recognition and allowing them to focus on strategic financial information.

The Future of Accounting Automation

Just as qualified physicians manage our personal health and provide preventative care, accountants oversee the financial health of our businesses, providing clarity and proactive guidance to ensure growth and stability.

Emerging fintech companies are changing the future of accounting by combining robust APIs, machine learning, and automation to make financial work faster and easier. By prioritizing integration, accuracy and accessibility, they bridge the traditional gap between speed and precision, allowing accountants to provide higher value services without sacrificing accuracy. From seamless reconciliations to real-time revenue recognition, these companies are building a future of accounting automation that ensures finance professionals have the tools they need to thrive in an increasingly digital world.

In this new generation of accounting, automation and AI are no longer just tools. They have become essential resources, enabling accountants to improve their practices and provide clients with unparalleled information and strategic advice. With companies like Puzzle, Ramp, Mercury, Brex and Stripe leading the way, the accounting profession is poised to become more impactful, effective and indispensable than ever.

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South African fintech market projected to surpass $3,688.72 million

February 21, 2026

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