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The rules were not written for us. Some women rewrite them.

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Home » The rules were not written for us. Some women rewrite them.
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The rules were not written for us. Some women rewrite them.

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The Gender Gap in Fintech Leadership

Introduction

Women currently occupy a mere 6% of CEO positions in the global fintech sector. Despite a general increase in funding, female-led fintech companies in the UK faced a 37% drop in investment in 2025 compared to the previous year. This series will explore the ongoing changes—and the persistent challenges—surrounding women in fintech.

A Shift in Perspective

During my career, I’ve encountered various situations that highlight the subtle biases women face in the professional world. One particular incident stands out: I was casually asked during a job interview whether I had children. While not shocking, the question resonated because it underscored an everyday reality of an industry grappling with how to accommodate women serious about their careers. Women in finance and fintech likely have their own similar stories, each echoing unspoken biases that influence career trajectories.

The Disheartening Data of 2025

According to Crunchbase, global funding for financial technology soared by 27% in 2025, totalling $51.8 billion, marking the strongest recovery since 2022. However, female-led fintechs in the UK only raised $76 million across 57 deals—a staggering reduction from $120 million in 2024, despite the overall market rebound. With only 2.1% of total UK fintech funding directed toward women-led ventures, it’s evident that progress is still severely lacking.

Understanding the Systemic Issues

While it’s tempting to label the system as “broken,” this mindset may obscure more than it reveals. The existing structures were not built with female participation in mind; they function as intended, reflecting deeply entrenched biases. Ana Luisa Monteiro, a financial director and partner at Cumbuca, emphasizes that the key to understanding these numbers lies not in blaming the system but in examining the moments when women hesitate to “raise their hands” for opportunities. Highly qualified women often feel an overwhelming pressure to be fully prepared before taking any action, unlike their male counterparts who may apply for roles without meeting all qualifications.

Perceptual Disparities in Leadership

The wage gap is a significant issue, but the perception gap—rooted in cultural bias—has equally damaging effects. Monteiro points out that while men who express directness are often viewed as confident, women may be labeled as difficult for the same behavior. These judgments do not merely reflect personal biases but rather highlight structural flaws in how leadership is evaluated—criteria that were predominantly shaped by men. The fintech sector, despite its promise of disruption, has largely inherited these outdated assessment criteria.

Real Change Requires Concrete Action

Monteiro’s experiences at XP Inc. provide valuable insights into what real systemic change looks like. Through the MLHR3 initiative, she addressed long-term issues surrounding maternity leave and variable pay, which historically led to reduced incomes and career advancement for women. The initiative’s emphasis on maintaining variable pay for women on maternity leave replaced a silent mechanism that deepened the wage gap. This serves as a powerful reminder that true inclusivity demands more than mere rhetoric; it necessitates actionable policy changes that impact employees’ financial well-being.

The Importance of Ongoing Coverage

Throughout March, Fintech Weekly is dedicated to highlighting women’s experiences and contributions within the fintech landscape. While International Women’s Day prompts a flurry of awareness, the systemic challenges faced by women are not resolved in one day or within a news cycle. Sustained focus on operational improvements and policy shifts—like those championed by Monteiro—are essential for genuinely transforming the industry. Women in fintech are already rising to the challenge, demonstrating that change doesn’t wait for anyone.

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