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Home » The new industrial group of AVENI AI is making its debut in financial services.
AI in Finance

The new industrial group of AVENI AI is making its debut in financial services.

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Aveni Launches Initiative for Ethical AI in Financial Services

Aveni has announced the formation of a significant industrial group dedicated to exploring the future of artificial intelligence (AI) within the financial services sector. This initiative aims to unite key industry players to address important topics such as ethical AI, enhancing regulations, and guiding the application of AI throughout the financial ecosystem. With this strategic move, Aveni reinforces its position as a leader in the advancement of AI technologies in financial services.

Inaugural Meeting of the Customer Advisory Board

The event saw the gathering of C-level executives from leading firms including Wealth of Succession (Aviva), Personal Wealth Schroders, 7M, and Rathbones. This marked the inaugural meeting of Aveni’s Customer Advisory Board (CAB), an influential group tasked with collaborating closely with Aveni to guide the development of AI technologies aimed at enhancing advisory services, regulatory compliance, customer engagement, and operational resilience across the sector.

Insights from Industry Leaders

“We bring together some of the most respected leaders in wealth management and financial planning to define how AI serves the financial services sector,” said Colin Clark, President of Aveni and the newly established Customer Advisory Council. “This advisory group will play a critical role in shaping a collaborative roadmap for innovation, ensuring that AI is developed and implemented responsibly, with a tangible impact on the industry.”

Focus Areas of Discussion

The inaugural CAB meeting concentrated on emerging AI trends, operational innovations, and the regulatory landscape influencing the financial services sector. Members shared insights on strategies for large-scale AI adoption, identified factors limiting growth, and discussed the evolving role of financial advisors in an increasingly complex world. The outcomes of these discussions will influence how Aveni and others implement AI solutions while prioritizing customer compliance and satisfaction.

Addressing Industry Challenges

Robbie Homer-Flews, CCO of Aveni, remarked, “Financial service companies are navigating the challenge of balancing customer expectations, regulatory demands, and operational efficiency. AI has the potential to transform this dynamic, but its development must be a collaborative effort within the industry. Our customers face increasingly complex challenges.”

Best Practices for Technological Transformation

The selected leadership group brings significant strategic technological expertise from their organizations. Through this forum, participants will share best practices to facilitate the adoption and advancement of AI technologies in the UK’s financial services landscape. This collaborative effort will also allow members to shape Aveni’s product roadmap and prioritize innovations that support a responsible AI deployment across the industry.

The Future of AI in Financial Services

“AI is transforming financial services faster than ever,” Colin Clark emphasized. “Our Customer Advisory Board will keep us closely aligned with market development needs, providing our customers with a direct voice in shaping the future of advisory services and AI-driven offerings.”

Establishing AI Standards for the Industry

Through this new initiative, Aveni aims to set the benchmark for AI integration in financial services, ensuring that AI technologies are developed responsibly and have a broad impact across the industry. The Aveni Customer Advisory Board will convene approximately twice a year, allowing members to contribute to innovation initiatives, participate in strategic workshops, and engage in consulting projects to advance the responsible adoption of AI within financial services.

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The new industrial group of AVENI AI is making its debut in financial services.

July 3, 2025

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