According to a Gartner survey,, artificial intelligence (Ia) adoption in finance increased in 2024, with 58% of the financial functions that are already taking advantage of IA technologies. It is hardly a surprise given the way in which the AI transforms the financial services industry thanks to the automation of banal tasks, the improvement of risk management and the personalization of customer experiences.
In addition to the rise in the adoption of AI in finance, the interest of venture capital (VC) in financial technology fueled by AI (fintech) The solutions have also skyrocketed. While investing in the finch fell in 2024 by 20%Funding has poured into an improved fintech rose in AI. VC see potential in the Boom of Fintechs fueled by AI.
The rise of AI in Fintech
AI modernizes Fintech with notable progress, in particular in the fields of transactions categorization, fraud detection and risk assessment. The AI makes it possible to quickly classify financial transactions by the automated recognition of models, the use of natural language processing for recognition and text analysis, contextual categorization and the classification of personalized transactions. It improves considerably fraud detection By allowing the detection of real-time anomalies, behavior analysis and user profiling, multi-factory authentication improvements, analysis of the fraud rings network and the reduction of false positives. Meanwhile, with regard to risk assessment, artificial intelligence allows a predictive analysis of market and investment risks, decision -making and improved credit decision -making, risk monitoring in time Real, personalized risk management and automated assessment of money laundering risks and regulatory compliance.
Fintech artificial intelligence leads to greater efficiency with the automation and the acceleration of various procedures. It also allows the personalization of services for specific customers without an agent spending countless hours to review customer recordings and other relevant information. In addition, AI is a boon for regulatory compliance, which facilitates the maintenance of the dynamic fields of finance, IT and Cybersecurity regulations.
However, the challenges of the adoption of AI in the Fintech remain. Execution IA solutions Can be complex and expensive, requiring significant investments in data infrastructure and technical expertise. In addition, there are challenges to ensure algorithmic equity and transparency to strengthen confidence between customers, stakeholders and regulators. According to an American expert on cybersecurity law and financial regulations Eyvonne MallettLegal and ethical concerns continue to place significant obstacles to the integration of AI into the banking sector.
The growing interest of venture capital for fintech focused on AI
VC companies have shown increased investment activity compared to startups that operate AI of their products. The famous VC Sequoia Capital company, for example, was part of a financing tour of the C series in January 2025 which gave $ 150 million to the digital startup of the Phantom portfolio. The company VC also invested an undisclosed amount in the Smart Digital Wallet Wallet Wallet platform in December 2024. Andreessen Horowitz invested $ 16 million in the financial connectivity start-up method and a non-disclosed amount in Clutch, A startup that aims to transform credit cooperatives into fintechs.
Fintech startups that attract funding of venture capital generally exploit AI to carry out innovations in the fields of process automation, fraud detection and risk management. They also develop fintech solutions powered by AI to provide personalized financial services.
A SNS initiate report Said that AI on the Fintech market is expected to value over the next ten years. This growth is motivated by the demand for AI among Fintech companies and financial institutions that seek means to improve the accuracy and efficiency of their products. They also seek to use AI to offer better customer experiences.
Fintech startups that use AI
Several innovative startups that improve their products with AI have obtained fundraising funding in 2024. Here are some of the most notable investment beneficiaries.
Anna Money, based in London, Provides commercial accounts powered by AI to allow small businesses and freelancers to easily carry out accounting, spending management and financial analysis. He obtained investments from Houghton Lane, Kinetik and Smart Partnership Capital.
Panax offers a cash management solution which operates AI to automate the categorization of transactions, control cash flows, optimize liquidity and generate strategic information. It helps without cash teams dedicated to managing their finances effectively. Panax lifted $ 10 million in a series of series A series in May 2024.
Cleo is a conversational cat cat This has a unique approach in the management of personal finances. It allows users to follow income and expenses, create budgets or request personalized financial advice by conversing with an AI chatbot. The startup has received funding from Sofina, Eqt Ventures, Triplepoint Capital and Balderton Capital.
Interface.a provides AI banking solutions Designed to improve customer engagement by personalizing banking experiences, recommending relevant financial products and rationalizing the customer integration process. Interface.ai raised $ 20 million thanks to a series of series A series in October 2024 and a financing cycle of $ 10 million in the same month.
Moniepoint specializes in payments and banks and focuses on the African market. He seeks to Expand financial inclusiveness Among the individuals and expand financial options for companies in Africa. The startup raised $ 110 million in series C series funding from Development Partners International in October 2024.
Airwallex Airwallex Airwallex Airwallex Airwallex aims to help companies simplify their financial operations and their global payment processes. The startup has raised hundreds of millions in more than 12 laps of dozens of investors, notably Tencent, Hermitage Capital, Salesforce Ventures, Square Peg Capital, Hongshan and Lone Pine Capital.
Outlook – What is the next step for AI in finance?
In 2025 and the following years, Fintech should experience the improved personalization of products thanks to BOT financial advisers fed by AI and offers of tailor -made products. Fintech companies should offer products that embody autonomous finances and AI financial planning. Customer experiences will see significant improvements thanks to omnichannel experiences, in which all customer contact points are integrated into a single coherent and personalized experience. Detection and prevention of fraud will also improve with the detection of anomalies in real time and behavioral biometrics.
However, all this progress will require regulatory control to guarantee the protection of customers and the reliability of IA fintech products. Inasmuch as OECD Paper Proposes, the regulation of AI will be necessary given the way in which artificial intelligence amplifies existing risks and introduces new threats to the financial markets.
Conclusion
The fintech focused on AI is ready for an even greater innovation, with progress in autonomous finance, personalized financial planning and transparent customer experiences. Capital capital companies and other investors seem enthusiastic about the idea of financed developments in these areas. However, the evolution of AI in financial services must be accompanied by robust regulatory frameworks to guarantee equity, security and transparency.
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