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Home » Southeast-based investors back Spidr, a startup that helps businesses navigate the ‘complex web’ of modern fintech
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Southeast-based investors back Spidr, a startup that helps businesses navigate the ‘complex web’ of modern fintech

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The future of BaaS (banking-as-a-service) is currently a priority for fintech leaders around the world.

This is a major topic this week at Technological disruptiona popular startup tech summit in San Francisco and is headlining think pieces and press articles across the world of fintech.

The reality is the world of BaaS could be at a turning point, says Charlotte-based entrepreneur Ramy Serageldin.

“The business case for legacy BaaS models was that the bank could simply sit back and the BaaS platform would do the rest, including monitoring and compliance. Unfortunately, in many cases this model has led to a lack of appropriate compliance practices and some banks have not performed appropriate reconciliation activities,” Serageldin said. “As a result, there have been numerous regulatory consent orders and, in one case, the catastrophic collapse of a BaaS provider. Regulators have made it clear that this model cannot continue.”

Ramy Serageldin

That’s where the new Southeast-based startup Spir comes into play.

Launched in Nashville by co-founders Joyce Mehlman and Serageldin earlier this year, Spidr is a B2B platform that provides fintech companies with software to develop, launch and scale integrated banking and fintech products. Its unified API platform helps startups offer financial products such as debit cards, savings accounts and credit cards to their customers, while maintaining the direct relationship with banking partners.

“Spidr’s approach focuses on maintaining the direct relationship between the bank and the customer, while we focus on simplifying the technology integrations needed to launch your product and providing the tools needed to carry out the activities compliance and operations,” Serageldin added.

The early-stage company targets customers who are early-stage fintech companies and mid-market businesses – such as retail, payroll and medical services – who want to expand their integrated banking products.

New funds in Fintech

Investors have taken note of Spidr’s early work.

Earlier this week, the startup announced it closed a $1.7 million seed round, led by a Cary, North Carolina-based venture capital firm. Co-founder capital.

“We firmly believe that in the future, the majority of banking services will be offered by non-banks – your insurance app, your budgeting app or other software products that touch on payments, loans or could issue debit and credit cards to their customers. » Partner of Cofounders Capital Tobi Walter said in a statement.

“There has to be an easy way for these companies to offer these services and not only do we think the Spidr product does the best job on the market today, but we couldn’t imagine a better fit for the founder market than what we offer. I found it at Ramy and Joyce!

Get to know the team

Joyce Mehlman

Both Mehlman and Serageldin are fintech industry veterans, bringing decades of experience to the early-stage startup world.

Serageldin was co-founder and CEO of Charlotte-based Honeyfi (acquired by Strategic Financial Solutions) before joining Wells Fargo as head of connectivity solutions.

Mehlman was previously a principal consultant and founder of iLex Consulting Group, where the idea for Spidr was incubated.

While the startup’s name was initially a reference to the spider plant, it “morphed to represent the complex web of financial solutions needed to bring a product to market,” Serageldin told Hypepotamus.

The team currently has six people, but hiring plans are on the horizon, Serageldin told Hypepotamus.

Following the funding news, Spidr is launching publicly this week at Money2020, the popular fintech conference in Las Vegas.

After the conference, Serageldin said the team was focused on connecting with potential customers and building its pipeline.

“We’re also excited to meet other partner banks who are looking to get into this industry the right way.” We are also planning to raise some more capital as part of this round, which will allow us to accelerate our product development to include loans,” he added.

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December 18, 2025

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