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Home » Plaid Appoints Cloudflare Veteran as First President Ahead of ‘Potential’ IPO
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Plaid Appoints Cloudflare Veteran as First President Ahead of ‘Potential’ IPO

3 Mins Read
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Dive summary:

  • THE financial technology Plaid hired Facebook and Cloudflare Veteran Jen Taylor will become its first female president, CEO Zach Perret wrote in a blog post last week.
  • The announcement comes less than four months after the data aggregator named Expedia Veteran Eric Hart as the first CFO, and less than three months after his appointment Adyen Brian Dammeir, Executive Director at the head of Europe.
  • Companies often establish their executive leadership before going public. “A potential IPO is an important step we are moving toward, but we don’t have any details or timeline to share beyond that,” a Plaid spokesperson said. said TechCrunch.

Dive Overview:

Plaid’s “potential” IPO could represent the culmination of a “opportunity“The company has been teasing since 2021, when Visa abandoned his project to acquire the data aggregator for $5.3 billionThe termination occurred in the middle of the Ministry of Justicethe declared intention to block the rapprochement.

Since then, Plaid has been valued at $13.4 billionand expanded its portfolio to include payment, lending and anti-fraud features, in addition to its signature technology that links consumers’ bank accounts to financial apps.

“Demand for these new products has been even stronger than we anticipated,” Perret said in his blog post. “Jen’s experience scaling products to meet growing customer demand will be invaluable as we continue to expand our platform to support ongoing innovation in financial services.”

Notably, in Taylor, Plaid is getting an executive who worked at Cloudflare before and after its 2019 IPO. (Taylor was the company’s chief product officer from 2017 until January.)

“Going public requires the organization to really grow and demonstrate internally the rigor that is needed for that kind of communication with the public markets and that kind of communication with the broader investment community,” Taylor said. told Bloomberg“It seems like a lot of this work is already underway.”

Taylor’s role will focus on research and development of new products at Plaid, she told the news agency.

“What I’ve enjoyed most about my career is the opportunity to work with companies that have built networks and competitive advantages,” Taylor said. “When Zach started explaining to me what the company was doing and how it was built around networks, I started to get ideas.” “I drew parallels with other companies I’ve worked with.”

Prior to joining Cloudflare, Taylor worked for four years as a product management manager at Salesforce and spent two years in platform product marketing at Facebook and nine years at Adobe, according to his LinkedIn profile.

“Getting to know the (Plaid) team and diving into the work has been exciting, humbling and an incredible learning experience,” Taylor wrote in a Post on LinkedIn“Plaid’s obsession with customer outcomes is a true differentiator, and Plaid has the potential to become a staple of the financial services industry for generations.”

In his blog post, Perret called Taylor a “phenomenal product leader,” praising her for “her intellectual humility centered on an obsession with customer needs.”

“As digital finance becomes the norm across industries… this approach will be important in shaping the future of our network,” Perret said.

A Plaid spokesperson said Taylor “will be a critical part of maturing our technology and product strategy as we continue to grow and evolve.”

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