Pello Companies to Acquire ByAllAccounts from Morningstar
Pello Companies, a firm specializing in open finance solutions, has announced a definitive agreement to acquire ByAllAccounts, a leading data aggregation technology provider for financial applications, from investment research powerhouse Morningstar, Inc.
Independent Operations for ByAllAccounts
Following the completion of the acquisition, ByAllAccounts will operate as a standalone entity. The transaction is anticipated to finalize in the first half of 2026, subject to customary closing conditions. Financial details of the agreement, however, have not been disclosed.
New Leadership to Drive Innovation
As part of this transition, Pello Companies has appointed Cynthia Rojas Sejas as the new CEO of ByAllAccounts. Sejas, who brings 25 years of senior leadership experience, has previously developed growth strategies for financial data and analytics solutions at renowned firms, including Moody’s and S&P Global.
Focus on Data Aggregation Innovation
The acquisition aims to enhance innovation within data aggregation, with initiatives planned to expand access to new data sources while strengthening platform infrastructure and reliability.
ByAllAccounts’ Proven Track Record
ByAllAccounts has established itself as an important provider of data aggregation technology, boasting a platform that Morningstar has trusted over the past 25 years. The company has equipped advisers, investors, and platforms with the capability to securely aggregate account data on a large scale.
Morningstar’s Strategic Shift
The sale is part of Morningstar’s broader strategy to focus its adviser products and portfolio solutions around proprietary data, research, software, and investment management. As of December 31, 2025, Morningstar Wealth and Morningstar Retirement collectively managed approximately $378 billion in assets under management and advisement.
Continued Collaboration Post-Acquisition
Morningstar has confirmed it will maintain its relationship as a customer of ByAllAccounts after the transaction. The platform will continue to be integrated into existing products, such as the Direct Advisory Suite and Morningstar Investor.
Commitment to Digital Transformation
Cynthia Rojas Sejas expressed enthusiasm about ByAllAccounts’ future, highlighting the strong foundation it has built under Morningstar’s ownership. She emphasized the company’s mission to accelerate innovation and deliver cutting-edge solutions that go beyond basic data aggregation. With robust partnerships, including one with Morningstar, ByAllAccounts aims to facilitate the ongoing digital transformation within wealth management.
“This transaction allows ByAllAccounts to gain focused expertise and investment to support its next phase of growth,” noted Daniel Needham, president of Morningstar Wealth and Research & Investments. “We will continue offering ByAllAccounts as an integrated capability within our products, ensuring our clients benefit from this enhanced collaboration.”