Netflix Increases Subscription Prices Across Multiple Tiers
Netflix has raised its subscription prices once again. The streaming service’s entry-level, ad-supported tier is now priced at $8.99 per month, a $1 increase from the previous fee of $7.99, as confirmed to TechCrunch in an email.
Standard and Premium Plans Also See Price Hikes
Alongside the ad-supported tier, the standard ad-free plan has increased to $19.99 per month, up from $17.99. Similarly, the premium plan will now cost $26.99, reflecting a $2 increase from its earlier price of $24.99.
Additional User Costs Rise for Both Plans
In addition to the base subscription increases, Netflix has also adjusted the costs for adding extra viewers. For those subscribing to the ad-supported plan, the fee to add an additional user has risen to $6.99, compared to the previous cost of $5.99. Meanwhile, adding a viewer to the ad-free plan now comes with a price tag of $9.99, up from $8.99.
Justification for Price Increases
The company stated that these adjustments are aimed at reflecting enhancements to its extensive entertainment offerings and the overall quality of its service, as communicated to TechCrunch.
New Pricing Schedule for Existing and Future Subscribers
New members will encounter the updated pricing starting March 26, while existing subscribers will receive the revised rates over the coming months. Netflix has assured current members that they will be notified by email one month prior to the application of these changes.
Recent Changes and Developments at Netflix
This latest price increase follows Netflix’s previous adjustment in January 2025. Since then, the company has made a series of enhancements, including the introduction of video podcasts and an expanded lineup of livestreaming content. Netflix has also indicated plans to redesign its mobile app to enhance user engagement with short-form video features.
Netflix Backs Out of Warner Bros. Discovery Bid
Additionally, these price increases come on the heels of Netflix’s decision to withdraw from a bidding war for Warner Bros. Discovery. Warner Bros. Discovery announced that Paramount Skydance’s offer of $31 per share was considered a superior proposal and had provided Netflix with four business days to respond. Ultimately, Netflix chose not to increase its $82.7 billion cash bid for the studio and opted to walk away from the negotiation.