Started PR: Innovating Communication Strategies in Fintech
About Started PR
Started PR is a global agency dedicated to enhancing communication strategies for fintech companies. We specialize in connecting these businesses with investors, regulators, partners, and customers, ensuring their messages resonate effectively.
Meet Kimberley Waldron
At the helm of Started PR is Kimberley Waldron, a prominent figure in the fintech sector known for her participation in major events like Money 20/20, Fintech Week London, and Fintech North. Waldron’s extensive experience and insights into the fintech world pave the way for innovative communication strategies.
Recent Achievements
Started PR has made significant strides, notably by establishing a world-class advisory board. This board comprises ten industry experts, including notable influencers such as David Brear and Katie Ramsey. Their collective experience shapes the future of fintech dialogue and drives visibility for clients aiming to innovate and disrupt the market.
Journey into the Fintech Industry
Waldron’s journey began in a full-service design agency, where she worked on brand design for companies like Cooperative and Selfridges. Her entry into fintech was facilitated through a position in Payment Area, ultimately leading her to become the marketing manager, where she managed innovative campaigns during pivotal moments like the transition to contactless payments for the London Olympics.
Advantages of the Fintech Sector
One of the most compelling aspects of working in fintech is the profound ability to influence people’s lives through financial solutions. The industry holds immense potential for improving wealth-building opportunities, particularly for underserved populations. Waldron emphasizes the goal of establishing financial equity by connecting individuals and businesses with global markets efficiently and securely.
Communication Gaps in Fintech
A recurrent frustration in the fintech landscape is the disparity between product development and communication strategies. Founders often invest considerable effort into crafting innovative solutions, yet overlook the importance of effectively conveying their messages. This disconnect can lead to spectacular ideas failing to reach the right audience or secure necessary funding, emphasizing the crucial role of clear, creative communication.
Looking Ahead: The Future of Started PR
Looking forward, Started PR is set to launch an enhanced content and digital arm, focusing on storytelling and engagement strategies that connect fintech companies with their target investors. The company also plans to introduce Start the Media, which aims to provide deeper insights into fintech communication trends. The objective is to create a comprehensive growth platform that keeps pace with the fast-evolving fintech sector.
Challenges and Opportunities in Fintech
As the fintech industry expands, balancing survival with innovation remains critical. Companies must navigate investment landscapes while adhering to evolving regulatory frameworks. Collaborating with regulators is essential for fostering a secure environment for transaction-based operations. In this dynamic landscape, effective communication will be key to ensuring that value propositions resonate with end-users and drive growth.