A fintech unicorn based in New Delhi BharatPe has joined the Indian government-backed Open Network for Digital Commerce (ONDC) allowing its customers to order food directly through its app.
The new feature aims to streamline the customer experience by eliminating the need for multiple apps on a smartphone.
The integration will enable BharatPe’s 15 million users to access over 1.4 lakh restaurants across 400+ cities, simplifying food delivery with a more seamless experience.
Provide real-time order tracking
The integration is the first significant step forward since BharatPe launched its consumer payments platform in August. Customers can now order from local restaurants, including popular chains and lesser-known gems, through the BharatPe app.
The app offers a user-friendly interface, real-time order tracking, and personalized food recommendations based on user preferences and order history.
Nalin Negi, CEO, BharatPe, said, “In August, we rebranded Postpe to BharatPe to provide a unified platform and enhanced experience for merchants and consumers. With the recent launch of UPI TPAP, we aim to further enable digital payments and are excited to participate in the ONDC ecosystem to offer a relevant use case to our users.”
“We are excited to be a part of the ONDC ecosystem to bring a relevant use case to our users, who can now order and get food delivered through our BharatPe app. Moreover, it aligns well with our mission of enabling the growth of local businesses. With ONDC Network live on our app, thousands of small and independent food outlets will be able to reach a new and wider set of consumers and grow their businesses. I would like to thank ONDC for welcoming us on board and enabling Bharat’s merchants to do so. We remain committed to adding new verticals and exploring synergies to deliver the best possible experience to our users,” Negi added.
Expanding opportunities for local food businesses
The partnership with ONDC not only benefits users, but also provides growth opportunities for local food businesses. This collaboration allows thousands of small, independent food outlets to reach a wider audience without traditional barriers.
ONDC, which includes 99 apps (24 for buyers and 75 for sellers), allows any buyer on a buyer app to buy from any seller listed on the seller app.
Thampy Koshy, Managing Director and CEO, ONDC, said, “Integrating food ordering into the BharatPe app redefines convenience for consumers while opening new avenues of growth for local food businesses. This initiative exemplifies our vision of a more inclusive digital economy, where small businesses can thrive without traditional barriers.”
BharatPe UPI Features and Payment Options
Beyond food delivery, BharatPe’s app offers various payment solutions including Scan and Pay, utility bill payments and more. Customers can create a UPI ID and use the app for merchant payments, bank transfers and even purchasing gift vouchers at discounted rates.
Additionally, BharatPe introduced UPI Lite feature, which allows users to preload up to Rs. 500 in an online wallet for quick transactions without the need for a UPI PIN.