Fintech Pop Partners with Contemporary Fashion Brand Saaki
The Fintech Pop platform has officially announced an exciting collaboration with Saaki, a modern fashion brand co-founded by the talented Samantha Ruth Prabhu and Sushruthi Krishna. This partnership marks a significant milestone in the fusion of fintech and fashion, presenting new opportunities for both platforms.
Unlock Exclusive Fashion with Popcoins
Through this unique partnership, Pop users now have the ability to purchase exclusive Saaki collections using Popcoins, the platform’s innovative digital reward currency. This integration enhances user experience and allows for seamless transactions within the fashion domain.
Saaki’s Expansion Goals
Founded in 2020, Saaki has quickly established itself as a go-to brand for contemporary women’s fashion. With the launch of Saaki 2.0, the brand aims to reach a broader audience, expanding its presence and influence in the fashion industry. The collaboration with Pop serves as a key strategy in achieving this ambitious goal.
Understanding the Pop Platform
POP, a payment platform developed by former Flipkart employees, operates similarly to popular payment solutions like PhonePe and Google Pay. However, it sets itself apart by introducing Popcoins, a proprietary reward currency that allows users to make purchases across various product categories. These categories include beauty, personal care, electronics, fashion, and home products, all conveniently accessible through the Popclub application.
Bhargav Erangi on the Collaboration
“At POP, our vision is to become the preferred platform for modern Indian customers,” said Bhargav Erangi, founder of Pop. “Saaki 2.0 reflects our commitment to providing stylish and hassle-free outfits for women. With Samantha’s creative vision for Saaki, we are excited to connect with a wider audience of Indian women.”
Samantha Ruth Prabhu’s Vision for Saaki
Samantha Ruth Prabhu expressed her heartfelt sentiments about Saaki, stating, “Saaki has always represented more than just a fashion brand to me; it’s about fostering an environment where women feel confident, bold, and unstoppable. With Saaki 2.0, we aim to offer designs that are not only stylish but also practical and easy to wear.”
Future Aspirations and Upcoming Collections
Saaki aims to achieve a significant growth goal of 300% within the next 2-3 years. In line with this ambition, the brand plans to unveil more exclusive Pop collections in the coming months, further enhancing its standing in the fashion market. Co-founder Sushruthi Krishna emphasized, “We have listened, evolved, and redesigned every detail for Saaki 2.0, where style meets purpose and authenticity. Our customers deserve the best in contemporary fashion.”