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Home » Europe’s top venture capital fund claims FinTech startups will influence the future economy.
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Europe’s top venture capital fund claims FinTech startups will influence the future economy.

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The Rising Importance of FinTech in Venture Capital Investment

Nazrin Abdul

At the recent Baku Fintech Forum, Güncə Önür, Managing Partner of Startup Wise Guys—a prominent European venture capital fund—emphasized the crucial role of financial technology (FinTech) in early-stage investments. Among their key portfolio companies is ePoint, an Azerbaijani startup and event partner, highlighting the significance of local investments in global markets.

FinTech: A Multifaceted Domain

Önür pointed out that FinTech transcends a single industry, covering over 20 diverse sub-sectors that all relate to financial transactions and services. “The notion of ‘money’ extends beyond mere payments; it encompasses numerous aspects that impact everyday life,” she stated, shedding light on the expansive nature of the FinTech realm.

Global Venture Capital Trends

The venture capital landscape identifies FinTech as one of the top three sectors for investment, not just in Azerbaijan and Turkey, but globally as well. A strong FinTech ecosystem can significantly enhance a country’s banking infrastructure while facilitating international money transfers. This attracts global investors and multinational corporations, leading to increased capital flow and economic development.

The Role of Regulation in FinTech

For Startup Wise Guys, FinTech represents not merely an investment opportunity but a sector that shapes entire economic ecosystems. Due to its inherent financial risks, stringent regulations and licensing requirements are common. “Navigating these regulations can present challenges, but they ultimately provide a protective framework essential for building trust in the financial sector,” Önür explained.

Evaluating FinTech Startups: A Focus on Team Quality

When assessing potential FinTech startups, the quality of the team is the foremost consideration for Startup Wise Guys. “Strong, experienced teams are our top priority. Even in the absence of a launched product, we look for founders who are engaging with the right partners and actively participating in the ecosystem,” Önür noted. This involves conducting thorough research, competitive analysis, and compliance with regulatory standards—factors critical for success in FinTech.

The Strategic Importance of FinTech for Entrepreneurs

Önür further highlighted the strategic value of FinTech for venture capitalists, citing a prevalent industry saying: “Every startup will eventually become a FinTech startup.” This observation underscores the universal appeal of FinTech, extending beyond direct financial technology applications to a variety of industries.

Navigating the Future of FinTech

The largest venture capital funds globally continue to invest actively in FinTech, despite the sector’s challenges. “These obstacles exist to safeguard the industry. Entrepreneurs should aim to understand the reasoning behind regulatory frameworks and learn how to navigate them effectively—this adaptability is invaluable for founders,” Önür concluded.

In summary, as the FinTech landscape evolves, so too does its significance for venture capital and entrepreneurship. Investment in this sector not only fosters innovation but also strengthens economies worldwide, making FinTech a vital area of focus for investors and startups alike.

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Healthcare-focused fintech startup Care.fi secures $8 million in funding.

February 12, 2026

From Software as a Service to Finance, AI is Making Its Mark.

February 11, 2026

PayU introduces inFINity 3.0 to support early-stage fintech startups in their journey from concept to market-ready companies.

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