Close Menu
fintechbits
  • News
  • AI
  • Acquisitions
  • Trends
  • Insights
  • Rumors
  • Startups
  • finjobsly

Subscribe to Updates

Get the latest news from Fintechbits.

Trending Now

The Fintech Pelocal startup secures $5 million in a financing round.

September 18, 2025

Finary secures 25 million euros to enhance AI-driven wealth management tools and expand throughout Europe.

September 18, 2025

The finance leader vows to fully back the integration of A-K culture as a new engine for growth.

September 18, 2025

Harsh Goenka reveals the fastest-growing job roles globally: from fintech engineers to megadata specialists; see the complete list.

September 18, 2025
Facebook X (Twitter) Instagram
Trending
  • The Fintech Pelocal startup secures $5 million in a financing round.
  • Finary secures 25 million euros to enhance AI-driven wealth management tools and expand throughout Europe.
  • The finance leader vows to fully back the integration of A-K culture as a new engine for growth.
  • Harsh Goenka reveals the fastest-growing job roles globally: from fintech engineers to megadata specialists; see the complete list.
  • Brothers Establish Shapers to Launch a $75 Million Fintech Fund Offering Investments Up to $5 Million for Promising European Startups – TFN
  • EALGL secures €825,000 to automate AI tools for financial teams.
  • Dogecoin price aims for $0.30 as the launch of Doje ETF boosts market optimism.
  • LVMH partners with major fintech Adyen to provide seamless payment solutions for its brands.
Facebook X (Twitter) Instagram Pinterest Vimeo
fintechbits
  • News

    AI-powered fintech job platform Finjobsly.com Launches

    September 16, 2025

    FCCPC recoups 10 billion naira for harmed customers after grievances against banks and fintech companies

    September 11, 2025

    Hyderabad Fintech Viyona secures NPCI approval to function as a third-party application provider.

    September 11, 2025

    Klarna IPO Valuation Analysis in the US Banking Sector

    September 2, 2025

    Robinhood’s IA Investing Tool Digests Launches in the UK

    August 27, 2025
  • AI

    The finance leader vows to fully back the integration of A-K culture as a new engine for growth.

    September 18, 2025

    EALGL secures €825,000 to automate AI tools for financial teams.

    September 18, 2025

    Coinbase and Google team up to facilitate transactions using stablecoins.

    September 18, 2025

    Revamping the Client Challenge Title

    September 18, 2025

    Aleph secures 29 million dollars in Series B funding to guide and enhance its initiatives.

    September 18, 2025
  • Acquisitions

    Amazon concludes its acquisition of the Indian lender Axio, expanding its fintech efforts.

    September 11, 2025

    The incident involving the Kaustubh Kulkarni movement in Moomoo

    September 3, 2025

    Overview of Acquisitions for US Fintech Companies from the Clifford Chance Guide

    September 2, 2025

    Dentons guides PEAC Solutions in acquiring Fintech Topi

    August 29, 2025

    Truckstop.com purchases the denim division of the transport finish company

    August 24, 2025
  • Trends

    Overview of the Size, Trends, Growth Drivers, and Key Players in India’s Fintech Sector

    September 5, 2025

    SEF – Wits Global Fintech Conference 2025 Investigates Worldwide Fintech Trends

    September 4, 2025

    The impressive results of PB Fintech underscore the contrast with overall market trends.

    September 4, 2025

    South Korea’s Fintech Market Overview, Trends, and Growth Predictions

    August 30, 2025

    Vietnam’s fintech market projected to exceed 50 billion USD by 2030.

    August 21, 2025
  • Insights

    Time for a set of reforms to enhance the fintech sector’s efficiency, inclusivity, and resilience against risks

    September 17, 2025

    A brief overview of the upcoming weekly updates in fintech

    September 12, 2025

    Kapital is the final unicorn in Mexico valued at over $1 billion.

    September 5, 2025

    Canton RestitySteve Forbes and Peter Schiff Headline New Fintech.tv Series Riding Bulls and Taming Bears Led by David Stryzewski New York, NY / Access Newswire / August 25, 2025 / Fintech.tv has unveiled the debut of Bulls and Taming Bears, a series focused on market analysis and…

    August 28, 2025

    Steve Forbes and Peter Schiff Launch New Fintech.tv Series “Conquering Market Fluctuations” by David Stryzewski – Azentral | The Republic of Arizona

    August 28, 2025
  • Rumors

    Dogecoin price aims for $0.30 as the launch of Doje ETF boosts market optimism.

    September 18, 2025

    Pi Network price hits a new all-time low amid delimitation speculation on OKX and Mexc.

    September 11, 2025

    Tether’s Bitcoin Sale for Gold: CEO Paolo Ardoino Shares the Facts

    September 8, 2025

    Buffalo Sabers encouraged to trade former first-round pick Isak Rosen amid challenges

    September 7, 2025

    Wise aims to establish itself as a bank in the UK.

    September 7, 2025
  • Startups

    The Fintech Pelocal startup secures $5 million in a financing round.

    September 18, 2025

    Finary secures 25 million euros to enhance AI-driven wealth management tools and expand throughout Europe.

    September 18, 2025

    Brothers Establish Shapers to Launch a $75 Million Fintech Fund Offering Investments Up to $5 Million for Promising European Startups – TFN

    September 18, 2025

    Transforming Cross-Border Payments in Nigeria

    September 18, 2025

    Five-dollar local bags in Unleash, Unicorn India’s capital

    September 17, 2025
  • finjobsly
fintechbits
Home » Discover the FinTech lead generation trends that are driving business growth in 2024
Industry Trends

Discover the FinTech lead generation trends that are driving business growth in 2024

5 Mins Read
Facebook Twitter Pinterest Telegram LinkedIn Tumblr Email Reddit
Participating In Webinar Scaled.jpg
Share
Facebook Twitter LinkedIn Pinterest Email Copy Link

The global FinTech industry has boomed in recent years, with turnover has almost doubled since 2017. As new financial solutions change the way people manage their money, businesses must find new, innovative ways to capture customers’ attention.

FinTech companies continue to use the latest consumer trends to create cutting-edge solutions that can generate new leads. As the financial market evolves, both personal finance, payment trends and business transactions use more technological advancements.

In this article, we look at five of the most notable trends of 2024 that are reshaping the industry and driving the growth of FinTech companies.

AI Technologies

With 90% of global FinTech companies Already relying heavily on artificial intelligence (AI), failing to utilize technological capabilities will make it difficult for a FinTech company to keep up with the rapid pace of the industry.

AI technologies such as data-driven insights and predictive analytics help drive growth by segmenting customers and being able to nurture leads. By being able to understand the purchasing behavior of potential customers, a business can guide them through the decision-making process in a way that matches their preferences.

Factors such as purchase intent and financial behaviors are key insights that can be used to personalize content. By segmenting the audience into different categories, they can be highly targeted in a way that fits their needs and answers their questions.

Video content

Video marketing has exploded in 2024, and the FinTech industry is no exception. While there is evidence that consumers engage with visual content, there has been a notable shift in how businesses now choose to communicate with their audiences.

For complex financial products or services, video content is a great way to break down information in a way that is easily digestible for the viewer. Some effective content ideas include live demos, Q&A style discussions, and talks from industry experts. By demonstrating thought leadership, trust and credibility are naturally built for the viewer, which is particularly important in the FinTech sector.

As well as being a great form of content to use on a brand’s website, video content can then be repurposed for use on social media to increase visibility and gain more popularity.

Influencer marketing

When people think of influencer marketing, they don’t tend to associate it with businesses. That being said, there is evidence that FinTech companies resonate more with younger generationsInfluencer marketing is therefore becoming an increasingly popular approach.

Using influencers to educate about financial products in a simple and relevant way helps resonate with those who may find financial services overwhelming and complex. Educating the younger generation online helps further grow the FinTech sector, change financial behavior as we know it, and create a more financially savvy market.

Connecting with established influencers in the personal development or finance space is a great way for FinTech companies to build credibility, spreading a message about their offering through a trusted platform that has the ability to influence their audience .

Website Chatbots

For FinTech companies, being able to provide 24/7 support to their customers is a great way to connect with their audience and resolve issues in a timely manner.

In 2024, a large number of FinTech websites now feature a chatbot service that uses AI to provide answers to common queries and search terms. Whether the user has questions about pricing or is unsure about the platform’s functionality, the chatbot will provide a personalized response in an instant.

In addition to providing support to website visitors, this is a great way to help businesses reduce the number of support staff needed, allowing their sales team to focus their efforts elsewhere.

Thought leadership

For businesses to gain the trust of their new customers, they must position themselves as reputable experts. In 2024, consumers will become increasingly savvy when seeking financial services. So, establishing credibility will help generate leads.

By producing unique educational content such as blog posts, white papers, or webinars, a company can display its expertise in the field and become a trusted source of information.

Thought leadership is also an effective way to drive new traffic to a website, as users searching for questions related to the topic covered by the FinTech business will eventually land on their content. At this stage, they are more likely to make contact regarding the products or services offered, thereby turning prospects into new customers.

Has 2024 shaped the future of FinTech?

Fintech Automation has been taking over the financial world for some time now and shows no signs of slowing down! In such a dynamic field, FinTech companies must keep up with the trends and continue to provide cutting-edge solutions that generate new leads. With this year alone displaying trends like AI insights, video content, influencer marketing, website chatbots, and thought leadership content, standing out in the competitive landscape is a necessity.

As we approach the end of the year, reviewing the year in the financial sector reveals dominant trends that are helping to attract new customers and further grow the sector, giving us hope for further progress in a not so distant future.

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Overview of the Size, Trends, Growth Drivers, and Key Players in India’s Fintech Sector

September 5, 2025

SEF – Wits Global Fintech Conference 2025 Investigates Worldwide Fintech Trends

September 4, 2025

The impressive results of PB Fintech underscore the contrast with overall market trends.

September 4, 2025
Leave A Reply Cancel Reply

Latest news

The Fintech Pelocal startup secures $5 million in a financing round.

September 18, 2025

Finary secures 25 million euros to enhance AI-driven wealth management tools and expand throughout Europe.

September 18, 2025

The finance leader vows to fully back the integration of A-K culture as a new engine for growth.

September 18, 2025
News
  • AI in Finance (1,627)
  • Breaking News (169)
  • Corporate Acquisitions (71)
  • Industry Trends (200)
  • Jobs Market News (308)
  • Market Insights (210)
  • Market Rumors (275)
  • Regulatory Updates (166)
  • Startup News (1,063)
  • Technology Innovations (175)
  • X Feed (1)
About US
About US

FintechBits is a blog delivering the latest news and insights in fintech, finance, and technology. We cover breaking news, market trends, innovations, and expert opinions to keep you informed about the future of finance

Facebook X (Twitter) Instagram Pinterest Reddit TikTok
News
  • AI in Finance (1,627)
  • Breaking News (169)
  • Corporate Acquisitions (71)
  • Industry Trends (200)
  • Jobs Market News (308)
  • Market Insights (210)
  • Market Rumors (275)
  • Regulatory Updates (166)
  • Startup News (1,063)
  • Technology Innovations (175)
  • X Feed (1)
Happening Now

November 28, 2024

“ Intentionally collaborative ”: how the Rotman school of U of T leads Innovation Fintech

February 6, 2025

‘1957 Ventures’ to Drive FinTech Innovation in Saudi Arabia

September 10, 2024
  • About FintechBits
  • Advertise With us
  • Contact us
  • Disclaimer
  • Privacy Policy
  • Terms and services
  • BUY OUR EBOOK GUIDE
© 2025 Designed by Fintechbits

Type above and press Enter to search. Press Esc to cancel.