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Home » Changing the face of financial services
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Changing the face of financial services

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1934537 The Disruptive Influence Of Fintech Changing The Face Of Financial Services.jpg
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Thanks to technological advancements, the financial sector has seen significant growth and transformation. In this context, the term FinTech has gained popularity.

According to Invest India, India has become the fastest growing FinTech market in the world, with an adoption rate of 87%. Furthermore, the market size is poised to reach $1.5 trillion by 2025. So it is true that the dynamic merger of finance and technology is certainly leading the financial sector towards a new era of innovation and accessibility.

Therefore, beyond convenience, technology adoption plays a vital role in shaping the future of FinTech, driving financial inclusion. So, by offering services like online lending to those who were previously underserved, FinTech startups are certainly driving change like never before.

What is FinTech?

FinTech refers to the integration of technology into financial services to improve and automate their delivery and use. However, issues such as poor internet connectivity and an unbanked population have undoubtedly hampered the market expansion. But, with a wide range of developments such as mobile payment innovations, peer-to-peer lending platforms, robo-advisors for investment management, crowdfunding platforms, digital wallets, crypto -blockchain-based currencies and automated insurance, the advent of technology in the financial domain has undoubtedly reshaped the FinTech sector.

Technologies: revolutionizing the financial sector

Cloud computing: The advent of cloud computing addresses unique needs, maintaining the risk of sensitive data in the FinTech sector. With real-time processing and secure data capabilities, cloud computing solutions help FinTech companies adapt to market changes while improving user accessibility.

AI: AI-powered chatbots and tailored services are two examples of how AI and ML are improving the overall customer experience in the FinTech banking sector. It can help avoid long queues, save service time, and easily adapt to a wide range of consumers, thereby preventing real-time payment frauds such as authorized push payment. According to the Citi Group report, AI is estimated to be poised to revolutionize the global banking industry, potentially increasing profits by $170 billion by 2028.

Blockchain: Since digitalization has attracted attention in the financial field, blockchain technology has become very popular. With the help of blockchain and cryptocurrencies, customer data management is safer and more transparent. As it is based on distributed ledger technology (DLT), it is reliable and secure. FinTechs are thus more efficient than traditional banks, which are more sensitive to cybersecurity risks because they rely on obsolete technologies.

Impact of FinTech

Today, the impact of FinTech goes beyond national borders. So let’s look at some benefits that FinTech offers, transforming the banking sector to reach great heights:

  • By leveraging AI algorithms, FinTech innovation improves customer satisfaction, effectively optimizing and streamlining processes. In fact, adopting AI and data analytics not only increases efficiency but also helps businesses detect fraud and mitigate risks. Additionally, AI tools also help resolve queries, providing customers with personal finance management and resolutions within minutes.
  • FinTech organizations now offer a variety of digital platforms to transfer money around the world, reducing the need to carry cash, credit or debit cards. Thus, through digital banking services and micro-investment platforms, FinTech has enabled people to better manage their finances. In fact, democratization has expanded financial inclusion and competition, forcing businesses to provide better services at lower rates, better prices and greater transparency.
  • FinTech not only raises funds for banks but also helps businesses grow and generate liquidity, thereby increasing their monetary value. It is therefore true to say that FinTech services extend beyond banking and investing to include fundraising. Platforms that leverage Fintech IT solutions help businesses raise funds for their efforts by improving processes and increasing accessibility.

FinTech: a boon or a bane

There are many different opinions on FinTech in banking. While many believe this will have a positive impact on financial services, many others do not share this kind of outlook. Even some also consider it a scourge. And this is somewhat true for traditional banking. However, for modern bankers and systems, the advent of FinTech constitutes the imperative cornerstone for the evolution of the banking sector.

Since finance integrated technology, things have taken big turns. Gone are the days when people stood in queues for hours to credit or debit money. Today, it only takes a few clicks to lend or receive money and obtain information about your account.

Thus, by streamlining processes, increasing efficiency and providing greater convenience to customers and financial institutions, the emergence of FinTech has certainly become a boon. FinTech integration has also opened up new opportunities for innovation and growth in the financial services sector, paving the way for a more interconnected and digital future.

Fintech: transforming financial services!

Financial services are experiencing a digital revolution that the banking sector cannot ignore. Like any other sector, technology has had a quiet but significant impact on the financial sector, with FinTech emerging as an influential aspect. Thus, to ensure smooth operations, FinTech becomes a boon, benefiting both businesses and consumers across the world, India being no exception.

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Abigail Elorm Mensah, CEO of MASLOC, advocates for inclusive digital finance at the 2025 Fintech for Inclusion Africa Summit.

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