The London-based alternative loan platform for digital founders, Juice, has announced a significant milestone in its mission to democratize finance. The company has successfully raised €29.4 million to provide small and medium-sized enterprises (SMEs) with the capital and confidence they need to achieve their growth ambitions.

This funding round was facilitated by investments from Aern Capital and Falco Capital family offices, complemented by a credit line from Paragon Bank. This financial backing will bolster Juice’s capability to support a wider range of SMEs, improving their access to essential funding.

CEO’s Vision for Growth

The CEO of Juice, Katherine Chan, emphasized the importance of this funding round, stating: “This financing represents a critical step for Juice. Our mission is to empower SME founders not only with capital but also with the ideas and flexibility they need to develop their businesses sustainably. With the support of Paragon Bank, Aern Capital, and Falco Capital, we are now better positioned to enhance how British SMEs access finance — focusing on speed, transparency, and authentic solutions.“

Aiming to Transform SME Financing

“With this funding, Juice is set for an exciting future. We are closer to becoming a leading provider for SMEs in the UK, enabling thousands of founders to secure the capital and confidence to turn their ambitions into reality,” Chan added.

Innovative Financing Solutions

Founded in 2019, Juice was designed as a flexible financing solution for SMEs. Departing from traditional loan models, Juice utilizes real-time financial data, predictive analysis, and customizable credit lines to offer tailored capital precisely when and how businesses need it, without hidden costs or dilution.

Addressing the Financing Gap

According to data from Juice, there currently exists a financing gap of €25.8 billion for SMEs in the UK, with over 55% of companies seeking alternatives to traditional banking solutions for their loan needs. This injection of funds aims to unlock capital for high-growth businesses facing liquidity constraints, ultimately contributing to job creation, innovation, and economic development in Britain.

Support from Paragon Bank and Investment Partners

Lewis Fitzsimons, Director General of the Structured Loan Division at Paragon Bank, remarked on the partnership: “We are thrilled to assist Juice Ventures and Katherine’s team in supporting e-commerce and digital-focused SME companies. Their work is essential for the British economy, and we look forward to partnering with Juice in this exciting growth phase.“

Future Prospects and Market Expansion

With the newly acquired funding, Juice plans to expand its digital product offerings to a broader SME market, aiming to maintain its innovative edge. Stephen Routledge from Aern Capital highlighted Juice’s unique market position, stating: “Juice’s alternative approach to securing growth capital stands out, making it a significant asset for fast-growing businesses.“

Conclusion: A New Era for SMEs

Juice’s recent funding success is paving the way for a projected loan book of €117 million by 2028, with plans for €29 million in annual loans. With ongoing support from key investment partners, Juice is poised to transform the financing landscape for SMEs across the UK, helping to bridge the existing funding gap and promote sustainable business growth.