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Home » Amsterdam fintech startup Klearly pockets 6 million euros
Startup News

Amsterdam fintech startup Klearly pockets 6 million euros

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Based in Amsterdam Clearlya fintech company focused on in-person payments, announced that it has raised €6 million in a seed round.

Proceeds will support Klearly’s expansion into European markets and enable its SaaS partners to offer in-person payment solutions to SME merchants.

Before this cycle, in May 2023, Kclearly secured €2.1 million as part of a pre-seed funding round.

Investors support Klearly

Klearly’s round was led by Global PayTech Ventures, founded by Javier Perez, former president of Mastercard Europe, alongside Antler Elevate and Shapers.

Other investors include high-profile angel investors, such as the former CEO of Mollie and the former COO of Adyen.

Javier Perez, founder and managing partner of Global PayTech Ventures, said: “We believe the winners in this space will be those who provide merchants with the flexibility to customize solutions that meet the unique needs of their businesses and modern customer demands. . »

“Klearly is the solution best placed in Europe to capitalize on this trend. Sam and the team have already proven that they can scale effectively while providing exceptional service to their partners, including global players like Bolt, and the merchants they serve.

Martell Hardenberg, Partner at Antler Elevate, adds: “With 40% of POS systems in Europe still offline and €7.9 billion in annual POS volumes, the market is poised to be disrupted by solutions integrated. There is a clear path for the emergence of a new billionaire player. Klearly’s innovative technology and customer-centric approach perfectly positions it to lead this transformation.

Simplifying payment acceptance for SMBs

Founded in 2022 by Sam Koekoek, Eva Rosa Bian, Geus Walder, Guy Griv and Edan Dil, Klearly simplifies payment acceptance for small and medium-sized businesses (SMEs) across Europe by turning their mobile phones into card terminals in a few minutes.

Companies like Stripe, Mollie and Adyen have integrated online payments, but the in-person payments market relies on legacy systems.

Klearly fills this gap by allowing SaaS partners to integrate in-person payment functionality. It provides SME merchants with tools to digitize their operations, improve efficiency and improve customer interactions.

The company replaces bank-provided hardware with technology running on Android, Apple or modern terminals. By partnering with SaaS providers, Klearly integrates payments into their platforms, allowing merchants to move away from legacy systems, simplify contracts and streamline pricing.

Sam Koekoek, CEO, said: “Klearly is transforming the way European SMEs manage in-person payments. We enable SaaS partners to seamlessly integrate payments into their platforms, enabling them to provide superior solutions to their merchants. By leveraging existing hardware and streamlining pricing, we make in-person payments simple, accessible and transparent.

“We are proud to partner with leading European SaaS innovators, from regional ordering platforms to global players like Bolt.

In two years, the company welcomed 4,000 merchants and recorded 500% growth in payment volume in 2024.

One of Klearly’s flagship offerings, Tap to Pay, allows merchants to accept payments on smartphones and other devices. Apple has selected Klearly as the first fintech startup to launch Tap to Pay on iPhone, enhancing its capabilities and market presence.

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