Allure Security Secures $17 Million in Series B Funding
Allure Security, a company specializing in AI-driven solutions for combating disinformation and digital impersonation, has successfully completed a Series B funding round, raising $17 million. This latest investment brings the total capital raised by the firm to $43 million.
Funding Round Led by Riverside Acceleration Capital
The funding round was led by Riverside Acceleration Capital, with significant participation from existing stakeholders, including Curql Collective, Glasswing Ventures, and Gutbrain Ventures.
Robust Platform Targeting Brand Impersonation
Allure Security’s platform is strategically designed to identify and combat brand impersonation threats across various online platforms and social media channels. The technology processes over 10 million digital assets daily, successfully identifying impersonation attacks that targeted more than 700 financial institutions throughout 2025. Currently, the platform services a diverse portfolio of clients, including The Kraft Group, AmTrust Financial, Campbell’s, and VyStar Credit Union, achieving a remarkable 350% growth in just two years, now expanding its user base to over 300 customers.
Investment to Enhance AI Capabilities and Market Reach
The latest injection of capital will be allocated towards enhancing the company’s AI-native platform, scaling the go-to-market team, and exploring opportunities in industries beyond financial services.
Rising Threat of AI-Powered Fraud
This funding comes at a critical moment, as the prevalence of AI-generated fraud continues to escalate. Reports from the FBI indicate that cybercrime losses reached $16.6 billion last year, reflecting a staggering 33% increase year-over-year. Among the most common types of cyberattacks, phishing and spoofing incidents are on the rise, with deepfake fraud attempts soaring by 3,000% in just one year. Analysts at Gartner have identified disinformation security as a crucial technology trend, predicting that by 2028, nearly half of all enterprises will implement solutions in this area, up from fewer than 5% currently.
Commitment to Comprehensive Threat Protection
CEO Josh Shaul emphasized Allure Security’s commitment to delivering effective outcomes, stating that clients require more than just another alerts system; they need a partner that can take responsibility for securing their brands. By marrying the capabilities of autonomous AI agents with expert human oversight, Allure Security aims to achieve both speed and accuracy in its services.
Client Testimonials Highlight Effectiveness
Michael Israel, CIO of The Kraft Group, noted the significant impact Allure Security has had on their brand protection strategy. Initially unaware of the scope of brand impersonation threats, The Kraft Group has since relied on Allure to manage detection and resolution swiftly, addressing typically time-consuming processes in a fraction of the time.
Investors Acknowledge Market Leadership
Zak Ray, a partner at Riverside Acceleration Capital, praised Allure Security for being at the forefront of tackling AI-driven deception effectively. The company is recognized for its early detection capabilities and efficient response mechanisms, setting it apart in an increasingly competitive market. Additionally, Nick Evens, president and CEO of Curql Collective, highlighted that brand impersonation poses a critical challenge for financial institutions, emphasizing Allure’s dedication to providing swift, comprehensive solutions.