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Home » How Azure OpenAI and Wipro use GenAI in finance
AI in Finance

How Azure OpenAI and Wipro use GenAI in finance

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Today we’re joined by Bill Borden, Corporate Vice President, Global Financial Services at Microsoft, and Suzanne Dann, CEO Americas at Wipro. Together, they discuss their collaboration on leveraging Azure OpenAI to improve generative AI in finance. This partnership focuses on improving customer experience, streamlining processes and ensuring responsible AI practices in the financial industry.

As Suzanne says: “My role is to help clients digitally transform by bringing together the right industry expertise, technology and integration experience. » Bill adds: “Our goal at Microsoft is to create products and services that truly meet the unique needs of financial institutions. »

We’ll explore how cognitive assistants, powered by generative AI, are reshaping customer interactions, loan origination, and even the broker experience, while emphasizing security, reliability, and expanding access to AI across the sector.

Cognitive assistants optimized for GenAI in finance

Cognitive assistants are intelligent systems designed to enhance the capabilities of financial professionals. They do this by providing real-time insights and personalized customer interactions. Unlike traditional chatbots, these assistants leverage generative AI and natural language processing. This aims to provide more in-depth and contextual support.

“It’s not like a chatbot that’s not intelligent. It integrates all the intelligence, and that’s the real differentiator. explains Suzanne.

Improve customer interactions

Cognitive assistants can transform the way banks and financial institutions interact with their customers. These AI tools offer personalized advice by understanding a customer’s history and preferences. This makes interactions more meaningful and effective.

“It’s almost like you’re talking to a human who has all the knowledge.” notes Suzanne. It highlights the human intelligence of these assistants.

Loan origination and investor onboarding

The partnership between Microsoft and Wipro focuses on two critical areas. First, the provision of loans and, second, the onboarding of investors. These processes are often long and data intensive. This makes them ideal candidates for AI-driven optimization. “Half of the time is spent processing loans and manually entering data. All of this can be removed. » emphasizes Suzanne, highlighting the efficiency gains of AI.

Improve the broker experience

Large insurance companies can use Azure OpenAI to improve the broker experience. Cognitive assistants improve productivity. They focus on customer satisfaction by organizing data and giving quick and relevant answers.

“Now they can use this cognitive assistant either through the contact center agent. Or directly to answer their questions,” Suzanne explains.

Responsible AI and governance: precision and reliability

Rapid adoption of generative AI brings challenges related to accuracy and reliability. Microsoft and Wipro are dedicated to creating safe, secure, and compliant AI systems. “We integrate into our approach all types of tools and capabilities that ensure safety and security” Bill elaborates.

Democratizing the AI ​​generation in finance

One of the significant achievements of this partnership is the democratization of AI. It makes advanced tools and platforms accessible to a wider audience. This democratization ensures that the benefits of AI are widespread and inclusive. “He democratized AI and made it accessible to everyone” » declares Suzanne.

Data modernization for GenAI in finance

Combining Wipro’s consulting experience with Microsoft’s technology creates seamless AI solutions. Generative AI gets better at giving accurate, personalized responses as it learns over time. “Generative AI… is constantly learning. And it’s about knowing what data you can give it to learn from,” said Suzanne. “The power of large language models at a scale that everyone can now access…is the key,” says Bill.

The big ideas

  1. Generative AI in financial services is evolving by offering personalized and efficient solutions. “What generative AI offers us and these cognitive assistants is the power to learn and iterate. » said Suzanne. It highlights the future of AI in banking.
  2. The partnership between Microsoft and Wipro combines technology and industry expertise. In doing so, it helps create AI solutions that address real-world problems. “Our opportunity and excitement at Microsoft is to extend our cloud capabilities to specific financial services” Bill explains.
  3. Cognitive assistants in banking are the next frontier. These are not just advanced chatbots, they are intelligent systems that enhance human capabilities. “It’s almost like having the smartest person at your side who knows everything about what you’re doing.” notes Suzanne.
  4. Responsible AI practices are essential to creating such AI systems. It is essential to ensure that AI systems are accurate, reliable and compliant. “We are building AI that is responsible, safe and secure, but also usable by everyone. » Bill points out.
  5. The real impact focuses on several aspects of generative AI. Improving the broker experience and automating loan origination demonstrate the real benefits of AI. “We are seeing a very large number of these POC moving into production” Suzanne emphasizes.

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The Trends Reshaping Finance and Fintech Right Now, According to Industry Leaders

February 17, 2026

The AI Financial Circle Game in World Finance Magazine

February 17, 2026

European fintech market projected to grow to $195.35 billion by 2031

February 17, 2026
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