Contact Financial Holding and e& Money Unite to Transform Egypt’s Fintech Landscape
Contact Financial Holding has launched a groundbreaking strategic alliance with e& money, setting a significant milestone in the Egyptian fintech sector. This innovative partnership aims to enhance consumer credit experiences by utilizing artificial intelligence and integrated digital solutions. Notably, Contact’s financing services will be seamlessly incorporated into the My e& and e& money mobile applications, marking a new wave of financial technology in Egypt.
Unveiling at GITEX Global 2025
The collaboration was announced during GITEX Global 2025 in Dubai, the largest technology and AI exhibition worldwide. This event serves as a platform for unveiling such transformative innovations, which pave the way for AI-driven financial advancements in Egypt and the broader region.
Accelerating Access to Financing
With this partnership, users of e& money can apply for financing programs from Contact in mere seconds, enjoy instant credit approvals, and benefit from repayment plans extending up to 60 months. The integration employs AI-driven credit scoring models and advanced data analytics, ensuring that the digital financing journey is seamless and efficient.
Empowering Customers with Financial Tools
Beyond financing applications, this initiative allows customers to refinance previous purchases and manage their personal finances with greater ease. This strategic move aims to broaden financial inclusion, enhance purchasing power, and streamline access to financing for consumers in Egypt’s rapidly evolving digital economy.
A Vision for the Future
John Saad, CEO of Contact Financial Holding, believes this collaboration represents a “turning point in shaping the future of digital financial services in the region.” He emphasized that the partnership provides a gateway to a more interconnected, inclusive, and data-driven financial ecosystem, allowing for broader access to financing while reinforcing Contact’s leadership in Egypt’s non-bank financial sector.
A New Standard in Digital Financing
Ahmed Yehia, CEO of e& FinTech and Digital Lifestyle – a subsidiary of e& Egypt – highlighted that this partnership signifies “an unprecedented step towards redefining the digital financing experience in Egypt and the Middle East.” The integration of consumer credit into digital applications provides an entirely streamlined experience powered by cutting-edge AI technologies.
Looking Ahead: A Collaborative Future
Industry experts view this alliance as the beginning of a long-term partnership between Contact and e& money, one that holds the potential to unlock new opportunities and reshape the digital finance landscape throughout the Middle East. As both companies continue to innovate, they are poised to set new standards in the financial services industry, fostering greater financial inclusion and economic empowerment across the region.