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Home » President Hill introduces a bipartisan initiative to advance artificial intelligence in the financial services sector.
AI in Finance

President Hill introduces a bipartisan initiative to advance artificial intelligence in the financial services sector.

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Introducing HR 4801: The AI Innovation Law in Financial Services

Today, significant strides were made in the intersection of artificial intelligence (AI) and financial services as leaders from Congress presented HR 4801, the AI Innovation Law in Financial Services. This bipartisan and bicameral legislation aims to foster the use of AI within the financial sector by establishing regulatory sandboxes that will enable AI testing projects among federal financial regulatory agencies.

The Vision Behind HR 4801

“As AI technology continues to evolve, it is crucial to comprehend its far-reaching impacts,” remarked French Hill (R-AR), chair of the Financial Services Committee. “The AI Innovation Law in Financial Services ensures that our federal financial regulators permit supervised companies to experiment with AI through regulatory sandboxes. Our goal is to enhance innovation and teamwork between the public and private sectors, ensuring the United States remains at the cutting edge of AI advancements in financial services.”

Addressing Consumer Protection

Representative Richie Torres (D-NY) emphasized the importance of responsible innovation: “In light of the rapid advancements in AI, it is Congress’s duty to ensure that innovation responsibly protects consumers and strengthens our economy. I am proud to co-lead this bipartisan effort to create AI innovation laboratories for regulatory engagement with advanced technologies, ensuring innovation and oversight go hand in hand.”

Balancing Innovation and Safety

Representative Bryan Steil (R-WI) added, “The United States must lead in AI while responsibly managing the risks associated with emerging technologies. The AI Innovation Law in Financial Services allows us to advance this technology safely and responsibly, protecting consumers while ensuring the nation stays ahead in the technological race.”

The Role of Collaboration

“Intelligent safeguards are essential to protect consumers and ensure the safety of our financial systems,” stated Representative Josh Gottheimer (D-NJ). “I am proud to support this bipartisan initiative, which brings together government, the private sector, and innovators to explore new AI technologies in financial services. This common-sense bill encourages experimentation while establishing guidelines to enhance consumer protections.”

Promoting Economic Growth

Senator Mike Rounds (R-SD) noted, “The financial services sector has leveraged AI for decades, but there needs to be room for innovation as technology advances. The AI Innovation Law in Financial Services aims to encourage economic growth by providing a regulated environment for testing new AI-based financial products and services. Creating these innovation laboratories strikes a balance between fostering innovation and ensuring consumer protection.”

Future Prospects and Legislative Context

This bill is a continuation of ongoing efforts to govern AI responsibly, following the Trump administration’s AI action plan released in July 2025, which highlighted the necessity of regulatory sandboxes for adopting AI technologies. The collaborative nature of this legislative initiative encapsulates the evolving discourse around AI governance, emphasizing both innovation and consumer safety.

As HR 4801 moves through the legislative process, it will be crucial for stakeholders—both in the public and private sectors—to monitor its progress and implications for the future of financial services and AI integration.

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