Cloudwalk Leads Open Finance in Brazil
Cloudwalk, a rapidly growing player in the global financial technology sector, has emerged as a leader in Brazil’s open finance landscape alongside Infinitepay and Jim.com. According to a recent report by BIP consulting, Cloudwalk’s Infinitepay platform has secured 19.5% of all business account sharing consents since May, showcasing a remarkable growth of 97%.
The Rise of Open Finance in Brazil
Initiated by the Brazilian central bank in 2020, Brazil’s open finance initiative stands as one of the world’s most ambitious data-sharing programs. It encompasses banking, investments, insurance, and exchange services, exceeding the capabilities of open banking models in the U.S. and U.K. With mandatory participation for large financial institutions, data exchanges adhere to national API standards. By June 2025, the program recorded 91 million active authorizations, indicating a vast array of users embracing this innovative financial framework.
Empowering Customers through Open Finance
Fabrício Costa, Cloudwalk’s Financial Services Director, emphasizes that “open finance represents a structural change in Brazil’s financial market.” This initiative empowers customers by enabling them to control their own data, facilitating the provision of tailored financial solutions that resonate with the unique needs of businesses, all while enhancing competitiveness against traditional institutions.
Infinitepay: Redefining Financial Services
At the heart of Cloudwalk’s achievements lies Infinitepay, its financial services platform catering to over 5 million small and micro-entrepreneurs across Brazil. By harnessing the transformative potential of artificial intelligence, Infinitepay has expanded credit access while minimizing transaction costs for its diverse clientele.
Innovative Solutions Powered by AI
According to Costa, gaining customer trust relies on demonstrating clear advantages and ensuring data security. “Our strategy is built on these principles, which is reflected in our impressive figures and significance within Brazil’s open finance ecosystem,” he states.
Smart Credit: A Game-Changer in Financing
A notable innovation from Infinitepay is the launch of Smart Credit, introduced two years ago. This AI-driven solution evaluates over 8,000 real-time data points—including sales volumes and social media sentiment—to generate personalized credit ratings for merchants. This allows for rapid approval of funding requests, instantaneous deposits, and flexible repayment options, having more than doubled the amount of credit disbursed in just the past year.
Automatic Cost Reduction: Driving Savings
Another groundbreaking feature is the Automatic Cost Reduction function. By leveraging AI and open finance data, Infinitepay optimizes transaction costs based on income, business type, region, and customer history. Since its inception, this feature has saved customers USD 41 million (222 million rands), with projected savings reaching USD 73 million ($396 million) by next year.
Driving Quality Financial Services in Brazil
Costa believes that Cloudwalk’s standout performance in the open finance sector reflects both the trust customers place in the company and its capacity to effectively translate technological advancements into tangible commercial outcomes. “Open finance is pivotal in our strategy to enhance access to high-quality financial services in Brazil. Our leadership reinforces that we deliver real value by integrating AI, customer focus, and innovative technology to foster significant growth and a competitive edge,” he concludes.