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Home » DBS Expands Career Coaching Access in Labor Market
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DBS Expands Career Coaching Access in Labor Market

3 Mins Read
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DBS Launches ICOach: A Next-Gen AI Coaching Platform for Employees

DBS has introduced an innovative coaching platform known as ICOach, powered by Generative AI and developed in collaboration with renowned executive coach Marshall Goldsmith. This platform aims to provide personalized career advice to employees across all levels, breaking the traditional barriers where coaching was largely limited to senior executives.

Transforming Employee Development with Personalization

ICOach is designed to cater to the needs of every employee, offering tailored guidance on key areas including leadership, work-life balance, and career advancement. By leveraging insights from Goldsmith, an expert with over four decades of experience coaching Fortune 500 executives, ICOach seeks to empower employees to navigate their career paths effectively.

24/7 Accessibility and Support

The platform is accessible around the clock, making it convenient for employees to seek advice whenever they need it. This flexibility allows staff to engage in coaching sessions without the constraints of traditional one-on-one formats, which can be both costly and time-consuming.

The Importance of Coaching in the Workplace

Research has shown that organizational coaching can significantly enhance employee performance, communication skills, and self-confidence. With ICOach, DBS aims to foster a culture of continuous learning and improvement, helping employees develop essential skills to thrive in a rapidly changing work environment.

Supporting Employee Growth with Comprehensive Initiatives

ICOach is part of a broader suite of initiatives at DBS designed to support employee growth. These include programs like iGrow, which connects employees with learning and job opportunities, and the DBS Mentorship Program. Additionally, the DBS Learning Hub offers over 10,000 courses, enhancing employee skillsets and prospects.

A Commitment to Employee Development

DBS’s commitment to employee development has not gone unnoticed. The bank was recently ranked first among the top 500 companies in the Asia-Pacific region and was featured on Forbes’ list of the world’s best employers. These accolades reflect the effectiveness and impact of its innovative employee initiatives.

Quote from Leadership: Shaping the Future of Work

Lee Yan Hong, Group Human Resources Manager at DBS, emphasizes the importance of career resilience in today’s ever-evolving work landscape. “At DBS, we are committed to helping our people to prosper by equipping them with abilities ready for the future thanks to our comprehensive triple E framework: Education, Experience, and Exposure. ICOach is a powerful new addition that leverages Generative AI to deliver personalized career advice on demand, helping each employee navigate and grow with confidence in the future of work,” she stated.

Star image: edited by Fintech News Singapore, based on image by DBS

This structured article utilizes relevant headings and subsections to improve readability and SEO. Each paragraph flows logically, presenting the key features and benefits of the ICOach platform while remaining engaging and informative.

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