Japanese fintech startup Habit has raised $11.7 million in a Series A funding round, aimed at supporting the expansion of its digital banking platform.
Following this announcement, the capital raised is expected to support Habitto in the process of expanding and developing its digital banking platform, while also designing new financial products targeting younger customers across the Japan region.
The capital was led by QED Investors and DG Daiwa Ventures, with also contribution from Anthemis Group and Scrum Ventures. At the same time, existing bankers also included Saison Capital, GMO VenturePartners, Cherubic Ventures and Epic Angels.
More on Habitto’s $11.7 million Series A funding round
Habitto represents a Japan-based digital bank that was developed to offer financial advice aimed primarily at financial novices, with an overall focus on a 0.3% savings interest rate. The company aims to help novices in their financial journey by providing secure and efficient features, including investment and insurance, in its app. At the same time, customers have the ability to access human financial advisors online to accelerate the development of their financial goals and make optimized decisions.
Additionally, Habitto also recognized the local preference for personalized services and solutions, making the decision to introduce real-person financial consultations via video and chat functions within its app. This feature allows users to take their first steps safely to invest or take out insurance.
Throughout this funding cycle, the company will also continue to focus on meeting the needs, preferences and demands of customers and users in an ever-changing market, while prioritizing the process of complying with requirements regulatory and industry laws. .